Here’s a compilation of all the things you must be wary about in your on-going list building process:

• You’ve got to remember that when a visitor signs up on your list, he or she is doing the same with your competition - and there is nothing you can do about it. Your list will receive email messages from both you and the competition. Over time, they may decide to use the ‘unsubscribe’ option and there’s a good chance it could be with you. Is there anything you can do about that? Yes - one way to stop this from happening is to design your emails so that they are distinctive. Don’t make the mistake of sending the same email twice. It’s also important to be alert about what the competition is doing - and BE different.
• You are probably signed up with several affiliation programs that are good money-earners. You are selling someone else’s products here, and you will obviously be sending traffic to a squeeze page. This is where the traffic will register with the original seller whose products you are promoting. But hey, granted you will earn commission on sales through you; however, what about the contact information of the customer who bought the product? It is the original seller who gets to be in touch with the customers - what about you? Perhaps you have other products you’d like to offer them! So what you do is - send these customers to your own squeeze page first! Let them sign up here for something in return - maybe an ebook or information related to the product. From here, they can move to your affiliate’s squeeze page through your free download or even your autoresponder. When you do this you will also be able to build your lists - and a targeted one at that!
• WOW! So you have a free ebook to give away. There are plenty of free ebooks that you can distribute even if you didn’t write them. But wait - did you notice that this ebook has the name and URL of its author with an optin form where the visitor must register to get actual access to the ebook? What this means is your subscribers will head there directly. What do you do then? You can counter this by getting your potential customers to first opt in to YOUR list before receiving the ebook download link. You can even bundle two or more ebooks that relate to the same topic as a gift for signing up. In fact, better still; get the resale rights of the book, rebrand it with your own opt in form so that everyone is happy.

The important thing is to use list-building methods in such a way that you get the contact info of the visitor and keep them!

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