Most online marketers sign up with affiliate programs at some time or other. Chances are quite good that you have, too, before you launched your affiliate program and decided to recruit your own affiliate army. Have you noticed how some affiliate managers regularly connect with you while some go silent after that first automated welcome note?

This sort of thing can easily make an affiliate gradually ease out of the program and join another one where there’s continuous support and communication. It is necessary to at least maintain a once-a-week contact system with your affiliates so that they are always motivated to keep promoting your program and stay active. Here are some ways:

• Start an affiliate blog. Your affiliates can subscribe to this blog via an RSS feed that will update them as new posts are added. Post news about any important news about Internet marketing that appears useful and interesting. Provide links to websites where free ecourses or ebooks are being offered so that your affiliates can keep themselves in tune with what they need to know. Post success stories that are inspiring on the blog. Allow your affiliates to comment and participate.
• Have a monthly newsletter. This is a great way to be in touch with your affiliates and can also serve to keep them active. Announce contests and bonuses on the newsletter and list the winners of the previous months. This can be inspiring for others to strive to win.
• Each time you intend to add a product, create a buzz among your affiliates through teasers. By allowing them a preview, you can help them get prepared by getting ready with their content to suit the new product. They in turn can start the teaser campaign or viral marketing among their customers and subscribers. This will help make the product launch successful.
• While passing on information to your affiliates, consider what works best. Some affiliates prefer teleseminars, which they can attend from the comfort of their own location. Teleseminars also help in training affiliates about marketing, product features and benefits and other vital info. These calls can be recorded and a link to this posted online on your blog and your affiliate library, so that those that missed it can access it. This can also be very useful to new affiliates who keep joining.

Keeping a free line of communication between your affiliate army and yourself is very crucial to maintain loyalty as well as enthusiasm. When you take care of your affiliates, they will tell others and this will encourage them to sign up as well.

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