Linkbaiting is not a new concept. In fact, people have been using it for years to generate one-way links to their websites. Only the term is new, if at all. So, if you’re thinking of driving massive amounts of traffic towards you, better get your linkbaiting arsenal well oiled. Here’s what you can do:

Create great content: By great content, I don’t mean content you get from Private Label Articles. Take a look at some of the top websites for competitive terms on Google, and notice their content on all the pages, not just the index page. Some of the pages simply make your jaw drop. When you are writing to Linkbait, your content is not just some words to fill up a page. The average reader must get something valuable out of your content. Doesn’t matter if they don’t buy or opt-in to your list. Create expert quality content that is interesting, easy and informative.

Rake up a Controversy: Nothing sells better than controversy. Say it with vigor and stir up some heat. Put up controversial video, audio or interviews. You’ll be surprised by the amount of people who come to visit you by way of hate mail, fan mail, curiosity and just to have some fun. And don’t go by what some people say about controversies damaging your credibility. Look at Howard Stern, he’s making a living out of it!

Do a case study: If you can’t kick up some heat, do the next best thing: do a case study of a controversial product or a new product. Conduct some research in your niche and find out what you can effectively ’study’ to rake up enough embers.

Hold a competition: Nothing catches eyeballs faster than a good-sized competition with something juicy at the winner’s post. That is why many websites have end-of-the-year competitions or hold competitions just after a launch. If your competition is popular, you’ll easily be featured on search engines because people are talking about you and linking to you. The competition you hold does not really have to be about your niche or product. Even a fun competition that touches a raw nerve will do the trick, like a prediction poll on the winner of the next American Idol.

These are some of the ways you can bait people to click on your links. However, let’s be realistic here. Each one of your linkbaiting attempts need not hit pay dirt. The trick is to keep trying.

A number of websites help you spread the word about your kickass linkbait piece, so people will find you easily. Seek out sites that are created for your niche and start posting.

Of course, the best thing about Web 2.0 tools is that you really don’t have to do all the hard work. Figure out what you need to do and automation will take care of the rest.

Easier said than done. Zeroing in on the right resources requires a lot of research. You may have to make mistakes and start all over again, which is painful and time consuming, to say the least.

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