I’ve already shown you how press releases can help in search engine optimization in my last article “How To Increase Your Page Rank In No Time“. But the truth is that a weak press release won’t get you anywhere. In order to get the most out of your online press release, you have to make sure it’s written effectively.

Do You Really Have Something To Say?

One of the main reasons why some press releases don’t work is because they don’t have anything important to say. Remember that a press release is a mix of article and advertisement- it should kindle consumer interest without sounding overtly promotional. Maybe the sleek new design of your website is exciting to you, but is it what other people want to read about? Will it ultimately drive traffic your way?

Here are some questions you should ask yourself when writing your press release:

1. Is my excitement worth a press release? Some things that you can definitely issue press releases for are product launches, poll/survey results, newsletter launches, seminars, classes, books, awards or high profile endorsements
2. Is it strong? A press release has to be written in a clear, strong manner particularly the opening. Ideally, people should grasp the gist of your press release from the headline and opening paragraphs. They should also be sufficiently interested to read on.
3. Is it newsworthy? Remember that you are sending these out to media outlets so your press release has to answer the five ‘W’s of journalism- who, what, when, where and why
4. Is it focused? A press release is not a 300 page essay- in fact, it shouldn’t run for more than one page. Make sure that your content is crystal-clear and to the point.

Content Is Key

It’s rather obvious that the content is the most important part of your online press release. A weakly-written press release will make zero impact on your website traffic. Similarly, a press release on something nobody is interested in won’t help you either. Many people spend days perfecting their online press release before they send it into cyberspace. Others shell out big bucks to hire press release services to do the writing for them.

If you’d rather write your own press release, you’re already at an advantage. You’ll be able to write truly original and unique content which will set your release apart. Remember to use the right keywords. Keywords are as important in a press release as in articles or website content. Make sure you use them coherently and don’t crowd them in one area. Using them twice in the body of the article and once in the opening line should be enough. Make sure that your headline is striking and grabs attention. It’s also a good idea to use anchor text in your press release.

Popularity: 98% [?]

There are product launches happening all the time on the internet. But how would this benefit you when you don’t have a product or a website? Let me show you how.

People are looking for digital products all the time in the form of ebooks and software every single day. Naturally, marketers are smart enough to see their opportunity to earn a huge income making these products available and developing new ones on an ongoing basis. Added to this, the product is launched in a big way. Marketers don’t wait for the product to win on its own merit. They promote a new product even before it launches.

If the marketer is well established, and enjoys a good reputation in the market, it is possible to have the product sold out even before its launch. People associated with the marketer like joint venture partners, affiliates, etc. go all out to promote it, getting richer in the process. Here’s how you too can profit from someone else’s product launch.

Each time a product is launched, which is about 5-6 times a month you can promote it in a few easy ways and enjoy the results. You need to move quickly when you spot the opportunity. This brings us to the first step - finding the product launch. You can find this through popular JV networks and other sites where marketers announce their launch. You can use Google to find them. Where necessary you can sign up for a membership without paying anything.

Internet marketing product launches are usually announced at least a month before the actual launch so you must act soon. The moment you spot an announcement for a launch, sign up as an affiliate. Hopefully you have a ClickBank account - if not sign up for one right now. An account with PayPal, Paydotcom etc. also helps so that it enables you to take part in as many launches as possible.

Keep a track of the launches. After you sign up as an affiliate, you’ll be ready to grab your share of the profits through your commission.

Here’s a tip - you can cash in on the high amounts of traffic that the website launching the product will receive on launch day. Lots of people type the domain name of the website directly into their browser and go to the site. Now that you know this, how do you use the information? Here’s the trick. The fact is, a lot of people tend to type in variations of the website URL. What you need to do is register these domain names with the most obvious variations and direct them to your affiliate link for the product being launched. This converts to easy commissions on the day of the launch.

Popularity: 38% [?]

All search engine optimization programs talk about increasing a website’s page ranking. A high ranking with the search engines translates into greater traffic for your business. If you’re dealing with a specialized market, like pencils, for example, the market might be less competitive- the chances of getting a good page ranking with the search engines are pretty high. In a more competitive market however, like finance, it’s a much harder proposition.

The Science Behind It

The science behind how a page ranking works is pretty simple. Large search engines like Google analyze how many ‘vote’ links point to a particular site- the more links, the higher the ranking. Most search engines use a complicated algorithm to determine page rankings. As a result, search optimization tools are often geared around cracking or finding the gaps in this system.

So how does an online press release play into this situation? In simple terms, it’s a way to bypass all the algorithms by securing high rankings the easy way. Here’s why online press releases work:

• Internet press releases are fresh, unique content which the search engines love to hone in on. This actually one of the basic, golden rules of online marketing- if your content is original and unique, it will get indexed. Online press releases work because they are based in this simple principle.
• Online press releases also provide inbound links, which point back to your website. This is another search engine magnet and is a great way to drive more traffic your way. Inbound links are the strongest way to increase page rankings.

Critics And Skeptics

There are still a number of people who don’t believe that online press releases boost page rankings. This is mainly due to two reasons- one is that, believe it or not, the online press release phenomenon is still very new. Many don’t realize its marketing potential and find it hard to believe that it can be such a powerful tool. Secondly, a number of people have complained that these press releases simply don’t translate into thousands of dollars instantly. The reason for that is simple- the press release wasn’t effective. If you write a poor press release, you can count on poor returns.

The bottom line is clear and simple. If you write a strong online press release, you can bank on the following results:

• You don’t have to wait for your site to get spidered. You can count on landing a solid page ranking in a very short span of time.
• You can generate a large amount of traffic on your press release alone. This means people will be visiting your site even before the actual product is released. This is a bit like having people line up in front of a store before a big sale- that buzz alone can generate huge amounts of traffic.

To be absolutely sure of getting the best page rankings with your online press release get Press Equalizer now.

Popularity: 41% [?]

I’ve already discussed how effective online press releases are in boosting page rankings in my last article “Do You Know The Incredible Back Door Shortcut?“. One of the main reasons for this is the fact that internet press releases give you a number of free backlinks to your site. But why are these backlinks so important in the search engine optimization game?

Links For Sale!

One of the most expensive propositions on the internet today is buying links. Since they are such an important part of search engine optimization, people are willing to spend a lot of money buying lists of links. Exactly how much are people willing to spend? The numbers are pretty big- in fact, many people have invested so much in buying links that it’s almost run them dry. This is how important backlinks are in search engine optimization.

For those who simply can’t afford to invest in expensive backlinks lists, the online press release is really a life-saver. You don’t have to shell out loads of cash and you don’t have to worry about the kind of links that you’re purchasing. Best of all, you don’t have to worry about being labeled as spam- online press releases are completely legitimate. In fact, they are exactly what search engines love!

Why Online Press Releases Are Better

To understand why online press releases are better than buying backlinks, we need to understand how the press release works in our favor. It’s actually very simple- when you send out a press release, you also include a link back to your site. The search engines pick these up because they are original content- best of all, the links are all pointing in your direction. Having a number of press releases circulating in cyberspace is exactly like having a number of free backlinks.

Online press releases have a number of other advantages over buying backlinks:

• Perhaps the most important factor is the money factor. Releasing an online press release will cost you less than a fraction of the amount needed for a well-populated backlinks list.
• A winning edge that the press release has over other methods is the content. Since it is original and unique, it immediately makes a personal connection with the consumer. This builds a feeling of trust in the consumer. That’s something a backlinks list simply can’t do. If there’s one thing that’s as good as high traffic, it’s high traffic consisting of repeat customers!
• Online press releases are structured around one of the most important things in internet marketing- content. This means that you can use your press releases for a number of other promotional activities. Many successful online businesses archive their press releases in a separate section of their website. Others post them as blogs and still others have included them in things like eBooks.

Purchasing backlinks can drive more traffic your way but they can be an expensive proposition, especially when you have to invest in them more than once. Online press releases bring you free backlinks and far more traffic.

Popularity: 33% [?]

This article is going to help you learn all about one of the internet’s best-kept secrets; online press releases. So far, only a select few have known about them and have enjoyed high page rankings, numerous backlinks and lots of traffic, just in a matter of days. Now you can learn about this online marketing tool that will completely change the direction of your e-business.

A press release is promotional but it isn’t an ad. It tells the public about events which might interest them, like the launch of a new product. These releases are distributed to different media outlets- if you’re lucky, the press will feature your release and maybe even interview you. This is a golden advertising opportunity for any kind of business.

But I’m Not Into ‘Big Business’

Prior to the internet, press releases were relegated to big corporations and business- small businesses rarely ever invested in press releases. But the internet changed all that. Now anyone with a business can send out press releases, no matter how big or how small they are.

Online press releases won’t give your e-business a tiny boost. They will have a significant effect on the kind of traffic and page rankings your website gets. Here’s why:

• Ordinary press releases have a short life span- oftentimes, if the company’s name isn’t big, they end up in the trashcan unread. With the internet, a press release literally lives forever. Press releases from years back can still appear on search engines and drive traffic your way
• Online press releases spread all across the world in a matter of minutes. This means that you can start generating international traffic hours after you send out your press release
• All of your press releases can be filed in an extra section of your website. This provides you with more unique content that can be picked up by the search engines

Why It Is Effective

There isn’t one reason why online press releases are such an effective marketing tool- in fact, there are three:

1. Greater reach. No matter how original and unique your articles and content is, they only get picked up by one thing- the search engines. Online press releases also get picked up by the media. Journalists, especially from niche publications, often scan through press releases to find out what the next big buzz will be!
2. Higher ranking with search engines. Press releases have proven to boost a website’s rankings in just a matter of hours. Since they are fresh and unique content, the search engines are especially fond of them!
3. RSS syndication. While ordinary press releases just go to the media, online press releases have the added advantage of going straight to the consumer as well through RSS feeds.

Popularity: 35% [?]