In my last article, “Discover The #1 Secret To Leverage Forums For Traffic“, I talked about forums and how you can leverage them for traffic through the content you post. Blogs can also be monetized through content. Blog marketing is a hot topic with internet marketers, so lets see how you too can get the best out of them.
Blogs are easy to start. Blogs are cheap Internet advertising strategies. You can start one for free on blogger.com, wordpress.com, etc. They are often a great alternative to building and maintaining a website. In fact, most Newbies in online business get started with a blog to get a feel of the whole thing and then plan bigger projects.
The success of blogs is mainly due to that thirst for information, which leads visitors to browse the Internet. Happily, the search engines also demand good quality content and since you need to rank high with the search engines so that they bring you focussed traffic, you can use blogs to achieve this.
Blogs are must-haves for Internet business success. Bloggers wield a lot of powerful influence because when someone is considering buying something, they prefer to turn to their favorite blogs for more information and product reviews and to express their concerns. People trust blogs and visit them regularly, especially when it is refreshed on a daily basis. See what we mean? Now lets move on to ways in which you can pull traffic using your blog.
- Your blog title and description must be keyword specific. When you sign up to start a blog, say at blogger.com, you are asked to give a title and a brief description. Here’s where you think hard. Based on who is your target audience and what topic you are passionate about writing on, you can do some quick keyword research with the help of a keyword research tool and name your blog.
- Generate keyword rich content for your blog. You want to be found by your niche market don’t you? Update your blog on a daily basis so that your visitors bookmark you and keep visiting to see what is new. While original posts are best, you can also use an automatically updating feed getting content from other blog posts and articles. With each post treated as its own page, to the search engines your blog will appear like a multi page website with regular fresh content that is rich in keywords and links.
- Your blog profile must be complete with information about yourself as a person. Visitors love to see that you are for real, what you like and dislike, your favorite things etc. Sprinkle in a few relevant keywords, too.
- While at it, you can also post on other blogs and link back to your blog. Make contact and start the process of relationship building. The more links you have to your blog, naturally the more traffic you will see.
- Allow people to subscribe to your blog through RSS feeds. The advantage is, your content will be delivered to your readers by their consent. Each time you post new content they are notified about it.
- Submit your blogs to RSS directories as a one time activity.
- Each time you update your blog, ping it to let the directories know.
- Preferably create an RSS reader of your own - it’s a good branding exercise for increased visibility.
- Consider pod casting. Technology changes by the day and you might like to keep up with it. There are pod casting services that can upload, store, host and set up the RSS and submit to directories as well as ping.
- Try video-blogging.
Blogs are probably the easiest way to be indexed by the search engines for your specific keywords, and are a great platform to launch your products, pre sell your products and keep in touch with your niche market.
Popularity: 38% [?]






