Articles are a powerful way to generate traffic, in addition to bringing you a whole lot of other benefits. When you post articles, you build credibility and trust which is very important for an online marketer. When readers believe what you have written, they don’t hesitate to click to your site and know more or sign up with you. You build a reputation with your niche market. When you are perceived as trust worthy, you also attract joint venture partners.

How do you write articles that will bring loads of traffic? Here are some tips:

• Your keyword rich articles must be focused to your niche market. Decide who should read your articles and write for them.
• An attention-grabbing headline with your primary keyword tucked into it is essential. People read the headline first, and if they find that it shows a benefit, decide to read the rest of the text. People love useful information, and you should write your title accordingly. Some suggestions are:
  • How to…
  • The complete guide to….
  • The truth about…
  • What you don’t know about ….
• Make sure your article has a proper introduction, flows well into the conclusion and states what action the reader should take after reading it.
• Your resource box at the end of the article is the most important component of your article next to the quality content. This resource box will have your contact information in the form of a link to your website. It must be worded in such a way that there is a call to action - depending on whether you want the reader to sign up for your ezine, purchase your product, claim a free report, etc. Your resource box is a lot like an ad so write it with care. Preferably use language your readers will identify with. You must include a benefit to encourage your reader to take immediate action.
• While there is no rule about the length of your article, generally about 500 words should be adequate. Don’t forget to include your keywords.

Articles are an efficient way to get back links and traffic to your website. If you already have a blog, you can always use your own content to write good articles and submit them to article directories. Article directories let you link back to your blog or website via the resource box so that they can generate traffic. Just make sure you have a headline that tempts the reader to get to the whole article.

One method to have your reader clicking to your website or blog is to post a part of the article and at the end, say “part 2 is at link” Your article must be divided at a point where the readers will quickly rush to your link to read the rest of it.

You can post your articles to your blog, your website and on forums. No Internet marketer can afford to ignore article marketing because keyword rich content is the single biggest traffic builder. Search engines love information in the form of articles especially if they are original and updated regularly.

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You can make article writing a key to topping the search engine Google. The key factors that determine the rankings in a search engine are:

• Whether it is optimized for keywords
• The number of links back to your site from other sites

The success you achieve depends on the above two factors.

Tips On Article Writing

• Share your domain knowledge
• Write an article of general interest concerning your domain knowledge. For example, if you are a doctor, you may write an article on, say “How to prevent cold.” You can be sure of instant traffic. Draw inspiration from your skill set. It is a powerful source for you to draw inspiration from.
• Leverage your hobby - Write an article on your favorite hobby. Article writing on subjects like photography, cooking, music, to name a few, draw popular attention.
• Article writing needs to be kept short - A four hundred word article is just about perfect. If a longer article is a must, keep it around 1500 words. Just ensure that the article has sustained reader interest.
• Focus on keywords - This aspect cannot be overstated. You need to optimize your article for keywords. Let your keywords turn into links back to your site. Include keywords in the headline, at the beginning of the article and a number of times in the main body of the text. This is a powerful mantra for article writing success.
• Submission of article - A good search engine will help you in finding sites to submit your article. Select a site most suited to your article subject and a one having a large number of subscribers.

On Publishing Your Article

• Who will publish my article? - Quite a few sites will lap up your article if it is well written. Informative and helpful articles generate a lot of interest. A prewritten article, having a good record of accomplishment of recognition, is a good bet. As an example, an article already published in a journal will have good readership from the right audience.
• Feedback from the publisher - Ensure that you get a feedback from your publisher once the article is published. Ask the publisher to notify you. You can set up a Google Alert. You will be notified the moment your URL is published. Take care to keep your link functioning.

Your Ranking

You will need to wait before you see results. Search engines do not update their index pages frequently. They may even do it once every two months. Even 100 inbound links may not make much of an impact on your ranking. Maintain a sustained interest in article writing. You will see results soon.

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