Are you using keywords that give you excellent returns?

Hopefully you already know that traffic is the secret to Internet success. Keywords are the easiest and the most effective way to attract hordes of traffic to your website. Why? Simple. Search engines crawl through your content and pick up your keywords. So, if you happen to use a popular keyword, you will be listed as often as the word is searched.

Next, how many keywords do you need per website? I’d say roughly 80-100! Your Blog or site is a collection of pages and each page should have a different set of unique keywords. The obvious advantage: each of your pages will be working to pull traffic, instead of just the index page or the “About Us” page doing all the work.

Using multiple keyword phrases will give you more numbers of filtered traffic.
Hint: Including your most relevant keyword or keyword phrase in your title works wonders in getting your pages ranked and listed.

So, what’s the secret behind selecting keywords that pull traffic?

Selecting targeted keywords or keyword phrases is a little tricky because of two things:

• You obviously don’t want to use words that nobody is looking for, unless it is a high-priced specialty item. So you have to devise a way to know what ‘phrases’ people are looking for. For example, using a word like ‘natural Isapgol Fiber’ will not pull many hits. Swap it for something like “Diet supplement for speedy weight loss” and you will see a drastic increase in web traffic. Why? Because that is the phrase people search for.
• You need to keep away from the top 10 generic keywords in your niche. Ranking among the top 10 for the most competitive keyword/keyword phrase in your niche may be impossible. For instance, using a keyword phrase like “Make money online” is highly competitive. It is extremely difficult to feature in the top 10 in this category unless you are doing solid work.

So, you want to select a keyword or phrase that gets a decent slice of traffic without being too competitive. A nice keyword that has low advertiser competition is something worthy of exploitation. This way, the keyword bids for paid searches through search engines like Google could be low.

Experts suggest that you should try to build 8-10 websites around certain keywords and go back to those sites that click. You can use a number of tools like Wordtracker or Google Keyword Selection Tool to find the half a dozen or so keywords to optimize for your webpage.

Type in your keyword in the service of choice. This will give you a list of total number of daily searches. Just multiply the figure with 30 for the average figures for a month. Try this with every tool you have, so you can filter your list down to the choicest few.

After that, it is time to dig deeper to collect a crop of related keywords. You can search for your keywords in Google and Yahoo listings. Then, look for keywords and phrases that your competitors are using in their meta tags and articles.

As you can see, keyword research is an important part of your duties if you want to make money online.

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I’m sure you got into the Internet business with only one magic formula in your mind: Internet = Business = Huge profits.

But to fully integrate this formula into a working model, you will need another component: Traffic, and loads of it.

In the competitive business of making money on the internet, timing is essential. You should always be at least one step ahead of your competition. Strategies to improve your traffic should have been done on a war footing, starting yesterday!

So let’s move ahead quickly.

Top 6 methods to build traffic that pays:

1. Build a website: This would be the logical first step. Your website is your identity on the web. Choose a theme, font, colors and functionalities that nicely complement your niche. Build your website using a number of competitive keyword phrases that attract search engines.
2. Invest in ads: Yahoo’s Overture and Google Adwords are great advertising schemes that can truly pull in traffic. A Google Adwords account is cheap and it has a number of great tools like the Traffic Estimator, which helps you analyze the effectiveness of your keywords. While many people shy away from spending money on ads, these are surefire ways to boost incoming traffic. Believe me, every penny you spend on Google and Yahoo ads is worth it.
3. Exchange links with other sites: This two-way process rewards you and your link partner. When one site that specializes in a niche offers links to a supporting site, the efforts are doubly beneficial to both. The more links you trade, the more traffic you generate.
4. Join online communities: This increases your visibility dramatically. It also helps establish you as THE expert in your field. If you contribute material worthy of being read, seen or heard, you can be sure that you will experience an immediate ROI in terms of increased traffic to your site. Put up a Blog and start populating it with thoughtful comments and useful information.
5. Write: Put quality articles in your website. Publish note-worthy pieces in eZines and send your clients some outstanding newsletters or reports. Nothing can beat a piece of intelligent reading when it comes to attracting paying visitors. Your best option would be to write your own articles. However, if putting pen to paper is not your thing, hire ghostwriters to do the work. Or buy a pack of readymade PLR articles. The only thing to look out for, is that your articles need be 100% original and high-quality.
6. Use viral marketing: Viral marketing is a relatively new method of driving focused traffic to your site. It is low in cost but high in returns. Using video, audio and RSS feeds on your website can multiply the volume of people coming to your site.

These are some of the methods in which you can build traffic to your website.

But there is yet another crucial factor that decides the kind of traffic you get. I mean, while your ads can bring you visitors, it need not bring you targeted visitors, the kind of visitors who actually spend money. To do that, you have to concentrate on your keywords.

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I am thrilled to share with you some information on how to maximize profits from your membership websites because I’m sure these keys will help you multiply your membership income.

In the last couple of years, membership websites have literally taken the internet by storm. Today, paying for online information is the norm rather than the exception. More and more ‘infopreneurs’ are making money with membership websites because this business:

• Guarantees steady, recurring income.
• Has high profit margins.
• Requires negligible to low startup and ongoing cost.
• Can be expanded easily as your business grows.
• Allows you to make a supplemental  income doing something you love and know.
• Allows you to earn extra money through affiliate marketing and cross selling.

In this era of super-specialization, a membership website is the easiest way to get paid for what’s in your head. What’s more, if done correctly, you can develop several highly paying streams of income from a single website.

So let’s get started straight away and look at Key #1: The Internet’s Best Paying Niches.

Obviously, the very first step towards creating a highly profitable membership website is to figure out the products that sell. Notice, I am not talking about finding a niche market. I’m talking about finding a niche market that sells. There is a difference.

These days, you can easily find a niche using tools such as ClickAdEqualizer. But just because you’ve identified a popular keyword phrase does not mean that people are willing to spend their hard-earned cash on it. The trick is to find topics that people are willing to spend money on, and develop them.

Here are some of the most popular moneymaking categories on the internet today:

1. Business research, information and content sites: Includes business news, business research, corporate information for investment purposes and investment advice.
2. Community sites: Subscription based member-only websites that have been formed by a close-knit community of users.
3. Personal growth and self help sites: Information on self-improvement in specific areas like goal setting, building self-confidence, parent-child relationships and educational counseling etc.
4. Health and fitness: Concise guidance on proper eating, diet and exercise regimes are very popular with thousands of people. In fact, the term ‘losing weight’ is one of the most researched key phrases on the internet.
5. Games: Online games are opening up in a big way.
6. Home business: Nearly everybody wants to know how to make money from home. The market is huge and growing at a tremendous pace.
7. Sports: Sports news and news on sporting personalities and avenues.

How do you spot your niche?

Well, what are your hobbies? What do you do on a regular basis? Is there anything there of value to others? Zero in on a topic that you feel passionate about and start building up your knowledge base. Become the expert. How? Go to Membership Riches to find out now.

Popularity: 33% [?]

In this article, I’m going to discuss the importance of AdWords when working with ClickBank. I’m also going to be looking at some popular strategies affiliate marketers use to sell their products. But perhaps most importantly, I’m going to take a look at why some of these strategies work and some don’t.

Let’s start with the basics- first of all, why is AdWords so important to your marketing strategy on ClickBank? Affiliates use AdWords in two very important ways. One, they are used to find out what people are looking for on the Internet. In that way, you can choose to promote a product that people actually want to buy. Secondly, affiliates use these same AdWords to market and promote their products. If your Adwords match the ones people tend to use in the search engines, you can drive a lot of traffic your way.

It used to be pretty easy to use AdWords in affiliate marketing- all you had to do was set up a direct link campaign, put your feet up and cash the checks when they came in. Today, the search engines have made things more difficult. In fact, Google now won’t allow more than one affiliate on the same page. This has simply meant that different strategies are needed to make AdWords and ClickBank work better together.

Choose A Strategy

One of the popular ways to make AdWords work for you is to bid on a specific product name. This approach can be very competitive, especially when you are bidding for a very attractive name that drives enormous amounts of traffic- you could end up in a very aggressive bidding war. The benefit of this kind of strategy is that, it gives you a direct link to traffic that is interested in making a purchase. However, the cost per click for these words could also be high.

Another option is to use keyword lists- this means, consolidate as many keyword phrases as possible and track the sales of each one. This is a very thorough strategy and will put you right on the pulse of what’s hot and what’s not. However, this can be a time-consuming job as well. You’ll probably have to invest in some keyword software to help you along.

Some affiliate marketers create campaigns, which are targeted towards sites that are AdWords enriched. This is probably one of the most difficult strategies of all, since it tells Google which web pages should hold your ads. Another drawback of this method is the click through ratio- this means that if you don’t generate enough sales, you’ll end up paying for the impressions, even though they didn’t translate into clicks.

An effective and relatively easy method to work your way around affiliate bidding wars is to write a review for your product, then offer visitors a gift or bonus if they buy using your link. It’s even better if you can harvest names and email ids, so you can do direct follow-up sales later on.

If these methods still seem too time consuming for you, you can visit CB Affiliate Revenue for a quicker way to start attracting traffic for high-profile products.

Popularity: 28% [?]

While keyword optimization plays a vital role in getting you access to those coveted “top positions” in search results, competition analysis is an equally important factor too. Once we know exactly what our competitors are doing, only then can we figure out how to do it better than them! Therefore, the 3-step program to success is:

1. Search for your competitive websites
2. Analyze the competitive websites
3. Surpass your competitive websites

Now that we get the big picture of what we need to do, let us look into the details of each step.

Searching For Your Competition

This step is fairly easy. If you have already read “The #1 Keyword Secret That You Always Wanted To Know“, then you must have already worked out the most competitive keyword phrases in your particular product segment. So you must already be familiar with the list of keyword phrases that seem to be doing the trick for your competitors.

So simply search for those exact keyword phrases on various search engines, and make a list of the top websites displayed in the results. These are your competitors - the ones you have to beat, in order to get their traffic directed towards your website. You have to work your way up, to a position higher than these websites. How? Read on.

Analyzing the Competition

Analyzing the competitive websites in your market segment is probably the most difficult and the most time-consuming part of the process. That’s because you have to go through each of your competitive websites individually, for a whole set parameters, like:

• The design and layout of the site (color scheme, fonts, positioning of important page elements, level of interaction with the users)
• The keyword combinations on which the site pages have been optimized
• The content of the top ranking pages, and the positioning and density of keyword phrases in those pages
• Finding and analyzing the link partners of your competitive websites (how high they rank, the kind of content on their pages, their traffic, what kind of content pages on your competitive websites are they linking to)
• The product range of your competition, and the ways they have used to encourage their visitors to take action and become customers

As you can see, this is a mammoth task, requiring several man-hours of hard work per website you analyze.

Surpassing Your Competition

Once you have completed this process however, that’s when you reach the stage where you can actually work out ways to make your website better than your competitors in all respects mentioned above.

However, time is a crucial factor here. In today’s dynamic world, statistics tend to become “outdated” at the drop of a hat! So if it’s going to take you weeks, or even months, to go through the research and analysis of your competition, by the time you have worked out any substantial improvement methods for your own website, they would have made improvements in their websites too. You don’t expect them to be sitting idle, do you?

So the whole purpose of doing this elaborate research and analysis on your competition stands defeated if you cannot take advantage of their weaknesses right now! You have worked out what seems to be working for them and where they lack. So if you can act faster than them, and exploit their areas of weakness immediately, you can beat them at their own game.

Well then, is there any quicker method of doing the competition analysis? As a matter of fact, there is. There is a way to automate the entire process of competition research, analysis and implementation of improvements. Find out how you can do this with SEO Equalizer right now.

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You would be amazed that the number one reason why most affiliate marketers seem to fail is because they don’t identify niche markets that are desperate and hungry. The average affiliate marketer finds a product, tries to sell it. What if there’s no market, or a small market that dries up in no time?

Let’s understand that there’s no dearth of markets out there. The point is to choose a few that are highly popular and lucrative. Why not just one? Because in case it doesn’t work out for you, you can always find better ones.

Here’s the secret to finding that hungry market that’s waiting for you to sell to them. Find the right keywords. These are the magnets that will let you find your profitable markets. A keyword selector tool can help you with this activity. Finding the keywords will help you identify markets and product ideas as well as to use Google AdWords successfully. We’ll cover this in a later part of our training series.

Keywords are those words that people use to find your website. By finding the best ones that describe your business or product, you can also use them in your pay per click advertising campaign. Using these words, your hungry market finds your website in the search engine results and then comes to your site.

The keyword selector tool tells you the number of times these keywords or phrases were searched in a given month. You can also find out how competitive these keywords are. The most popular keywords are the ones that were searched the most number of times. From the information you get, you can gauge whether there’s a potential market in that niche area for related products. Now remember - just because a keyword is popular does not mean all those who searched it were customers.

However, it gives you a pretty good idea about whether there’s a market and you constantly need to monitor it. Internet markets tend to change and by keeping track of it, you can move with the profitable ones. That’s why I said - its better to identify a bunch of markets so that you have a lot of people to sell to.

To know how hot the market you have identified is, look at its demographics. Check out related forums and online discussion boards to see what these people are expecting. If what you intend offering is available for free somewhere else, then you can bet your market will go there to get it.

So analyze your market in detail. Split them into smaller categories -find niches within niches. You need to strike the balance where you want a market with a steady flow of customers, but not so intense in competition. Next comes finding those hot products. But you don’t have to wait to know - you can head over to Duvet Dollars and grab your entire package with bonuses to know everything about making money in your sleep. Go on - do it right away.

Popularity: 26% [?]

As we all have well understood by now that traffic means business and business translates to profits, then the most important step in promoting our business becomes finding ways to bring in more traffic to our website.

We have already been through the strategies for optimization of our web pages for the most highly searched keyword phrases related to our products. We have also been through ways in which we can find and dominate our competitive websites. What next?

What Attracts Traffic?

That’s the question we need to ask now - what kind of information are the internet surfers looking for? Most surfers are browsing the net for pages that contain how to information or where to find something it! In other words, they are looking for free resources!

For example, if your website is about pet food, your visitors may also be interested in pet accessories or kennels. On the other hand, people who do a search for pet accessories may also be interested in re-stocking their pet food at the same time! This creates a valuable possibility for you to attract more traffic to your website.

If you have well built link directories on your website (to related products, though, and not your immediate competitors) then your website actually becomes a useful resource for your visitors. It finds a place in their bookmark list, which means direct one-way links to your website! With well-maintained link directory pages, you can attract as much as 15% of your traffic per day through these repeat visitors!

Not only that, it also gives you a chance to get reciprocal links from these websites. Once you put the link of a related quality website in your directory, and then send them an email asking for a reciprocal link, your chances of having your request accepted increases many times over! When these webmasters visit your well maintained link directory page, they are more than willing to share links with you!

The result is that you get added traffic from their visitors too, who may be interested in buying your products or services. And, if a visitor directly lands on one of the directory pages on your website, looking for pet accessories say, he may stop to buy some pet food from you too! So it’s a total win-win situation for you! These directory pages will obviously get a high search position if they are linked to related high-quality websites.

Time Consuming Process

Well, you will need to spend considerable amount of time and effort in finding good quality websites, visiting them, adding them to your directory and then sending each one of them customized email request for link partnership!

Moreover, you will also need to maintain the directory pages properly, with proper page titles and URLs. In other words, you will have to make sure those directory pages are search engine optimized, so that people actually land on them.

Besides, you don’t want those webmasters to see a haphazard, free-for-all, poorly organized link page. You will need to organize the links on the page into proper categories and labels, so that both the webmasters as well as the search engines love the page, and of course, your visitors too!

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In this article, I am going to cover how you can select the best performing keywords and phrases for your business.

Before I go into that, let’s first discuss the purpose of setting up any business, virtual or real. A business is set up with the intention of making profits from it, right? And how can we make higher profits? There are several ways of doing this actually. The most important ways, however, are:

1. By cutting costs
2. By increasing sales

This article deals with both these methods of increasing revenues and turning your online venture into a money-minting enterprise! But first we’ll see how we can increase the sales volume by attracting more free traffic to your website with the use of correct keywords.

What Are Keywords?

When a person, belonging to the market segment you are targeting at, wants to search for your product on the internet, he opens up a search engine first, like Google, AltaVista, MSN, Yahoo or HotBot. He then enters a specific word, or a combination of words, to search for your product. Then, depending upon how well a particular webpage has been optimized for that specific combination of words, it is displayed in the search results. Needless to say, the better optimized pages are displayed first, and as such, they have a higher probability of a click through, leading to a potential sale.

Keyword Research And Analysis

This means that if you want to increase traffic to your website, you need to find out what keyword combinations in your industry are being searched for the most, and then optimize the pages in your site accordingly, so that they are displayed at the top positions in the search engine results. This is what is called keyword research and analysis.

In simple words, keyword research helps in searching for competitive keywords and phrases, and then analyzing those keywords and phrases in order to surpass your competition.

1. Keyword research helps you find the number of times a particular keyword has been searched for.
2. It also gives you the alternate phrases that can be used for a particular keyword.
3. Keyword research lists your various competing sites for that particular keyword.
4. It helps you track your website’s search engine position for the various keywords and phrases related to your product niche.
5. Keyword analysis helps you optimize your pages for certain keywords and phrases, based on keyword density and keyword location.

Use Of Automated SEO Software For Keyword Research And Analysis

By using some SEO software for keyword research and analysis, you are able to:

1. Completely automate the entire process of research, analysis, and optimization which is associated with highly targeted keywords
2. Quickly analyze why a particular website has a higher ranking for a certain keyword or phrase
3. Conduct a quick and easy automatic optimization of your web pages for the specified keyword phrases, turning them into lean and mean search engine magnets

Popularity: 19% [?]

You have probably heard and read a lot about the concept of search engine optimization. This is important for all Internet marketers in order to be found by prospective customers online. This is possible through keywords, which are identified through keyword research. Keywords must be relevant to your business since they bring visitors to your website.

For your website to rank high with the search engines that are responsible for bringing focussed traffic, some serious keyword research is essential so that you can find out exactly which ones are used by your visitors. Finding these keywords will also enable you place them in the right locations.

You can shortlist your keywords via brainstorming with peers and friends, competition analysis, and use a keyword research tool for evaluation. What we now want to share with you are crucial criteria to bear in mind when you select keywords to receive targeted website traffic:

• Select key phrases rather than keywords, as you are likely to get better- focussed traffic and appear in more specific results
• Keywords must be related to your website and be relevant to your product or service on offer
• The more specific the keywords, the better the chances of prospective customers visiting your website and the lesser the chances of facing competition
• Pay attention to the variation of keywords used in different locations across the world. Accordingly web pages must be optimized for the audience. The English say ‘lift’ while the Americans call it an elevator - so take care to use the right ones at the appropriate domains.
• You primary keyword can be used for website optimization. The secondary keywords can be used to draw traffic.
• Remember that keyword research tools are effective, but your own knowledge also counts just as much.
• The final keyword list must be tested. This may seem like a tedious process, but it is necessary in order to enable you finalize a list that is effective and ranks well with the search engines
• A variety of relevant keywords is more effective than the same keyword being used over and over.
• Keywords must be located in the title tags, header tags, ALT tags, anchor text, URLs, meta tags and comments. There are efficient tools that help by suggesting the best ways to do this.
• Also add keywords that are spelt slightly differently by users to your list since they are equally responsible for traffic
• By including a site search function on your website you will be able to monitor the keywords being used by your visitors, as well as making it easy for them to navigate your site.
• There are keywords that have a high search rate even though they are low in terms of competition. These keywords are just as important.

To be successful, keywords must have a high conversion rate. This means you must be able to turn your visitors into customers.

Popularity: 24% [?]

So, you’ve done everything from building a dapper website to creating rich content. Members have started trickling in and you feel jubilant.

What should you do next? Sit back and gloat, or look for ways to multiply your income, easily and quickly? If you’ve chosen the latter, as I’m sure you did, I have the perfect solution for you: Viral Marketing.

Viral marketing is marketing that spreads news of your website at the same speed as a virus rushing unchecked and undetected on the Internet. It is quick, effective and easy.

• Attract search engines: Using keywords effectively has been the age-old formula for attracting people searching for information. However, there is a new twist to this old game. Instead of using keywords, use keyword phrases. These phrases should be two to three words in length, should explain your business aptly and succinctly and be placed in all the right places like the page title, meta description, alt tags, headers and meta keywords. Paid ads in important search engines are a very good way to attract traffic. Why pay when you can get it free? In the world of online business, walk-in customers are many but only a few of them convert to paying customers. To succeed, take measures to ensure that the maximum number of people visit your website. This way, you will get traffic large enough to attract that small percentage of buyers who will make you a handsome profit.
• Put up some free stuff: These days, you get to see so many websites offering free e-cards, free e-books or free web hosting. Why? Viral marketing, of course. A good free e-card will find its way to a large number of people. This will pull in more visitors and a few of them may browse through the paid section and buy. Do you see the logic here?
• Hold contests, games and quizzes on your website. For instance, you often see end-of-the-year poetry contests on several poetry websites. Every time an aspiring poet sends in a poem, a new prospective client is spotted.
• Spread the word: Did you know that the ever-so-common ‘Tell a friend’ link can double your traffic? Suppose you read something that you like, and you feel that a close friend or relative might benefit from the knowledge, what do you do? Tell a friend! There are other ways to spread the word. Be sure to add a link to your website in all your printed material. Send out regular ezines and newsletters.
• Blog it: Blogs are the easiest way to lend a human touch to your website. Blogs give you permission to speak about yourself, your values and your hopes. This allows visitors to get to know you personally. Blogs encourage new ideas and discussion threads, which will give you ideas for new paying products.
• Offer a discount: use an auction site to auction off a limited number of memberships at a reduced cost. This is a great way to pull in those people who are sitting on the wall. Even if customers don’t buy right away, your website’s name will register and stick.
• Exchange links: Search engines love websites that network. Solicit and offer links. This will boost your traffic almost immediately. Make sure that your website has a link resources page, which makes it easy for others to set up their links with you.

Following these techniques will help you build a flood of traffic. Once your traffic picks up, it is only a matter of time before your paid membership site starts grossing money.

Popularity: 16% [?]