In my last article, “Discover The Easy Way of Building Link Directories” I told you about how search engine optimized directory pages can attract more traffic to your website, when people search for those related products or services that you have listed on those directory pages. I also told you that by maintaining well laid-out and organized directory pages, you could get reciprocal links from those websites. Or, in other words, you can get more inbound links to your website.

Link Popularity Means High Page Ranks!

Let’s face it - the greater the number of links pointing to your website, the higher is your page rank with most search engines! Google, AltaVista, HotBot - they all use the number of inbound links parameter as a very important factor in determining your page rank. As such, link popularity still plays a vital role in getting those top ranks and search engine positions for your websites.

Moreover, if those links are coming from high quality, related websites, then there’s nothing better than that! Search engines will love your site if all your links - both inbound and outbound - are completely relevant to the content of your web pages! And if your inbound links come from pages having a high ranking, then that automatically increases your page rank too! If such high-ranking pages consider your site worthwhile enough for linking to it, then your site must be offering some really good content!

The Catch

The only catch here is that acquiring a decent number of legitimate inbound links, from good-quality, related websites, requires a considerable amount of ingenuity and expertise. You don’t want to irritate the search engines by accumulating generic links, so that they throw you off their grid completely! Neither do you want to end up linking to a banned website!

As we discussed in the previous email, accomplishing this task can consume a lot of energy and leave you tired, even more so when you have to maintain more than one website! Besides, there is always the time factor that is essential for gaining the upper hand over your competition.

Use Of SEO Software For Link Maintenance

Using a reputable SEO software program, for establishing and maintaining your link partnerships, can greatly ease the burden off your shoulders! It can accomplish within days what would manually take months to achieve! A good link maintenance program -

• keeps track of the locations you’ve already submitted your site to
• prevents being linked to banned websites and thus, keeps you out of trouble
• allows you to manage information about all the sites connected from your website
• generates highly targeted directory pages automatically, based on the information specified for your outgoing links
• automatically uploads the link files to your web server
• customizes the structure of your link pages through automatic category creation and management
• has an internal link check feature, that easily and conveniently ascertains whether your link partners still have reciprocal links to your site or if they have been dropped
• effectively manages all your link email campaigns - handles all email tasks of contacting and managing prospective link partners, and also keeps them notified of any updates

Popularity: 92% [?]

Testimonials are a great strategy to pull traffic to your website and in list building. What makes them special? Testimonials come from the actual users, which gives them their authentic feel.

Buyers write testimonials when they are happy about using your product or service. They like to highly precisely what they liked about your product and how it benefited them specifically.

Testimonials from your customer help you increase sales. On the other hand, when you write a testimonial for another site and let them publish it, it becomes a good linking strategy as well. When you write a testimonial and have it published by a website that receives tremendous amounts of traffic consistently, your link is going to be exposed to all that traffic. You also gain link popularity.

Testimonials need not be confined to merchant sites. You can also write testimonials and have them published in ezines with your link.

By their sheer simplicity, testimonials make an effective marketing strategy and a list builder when used in the right manner. How do you go about it?

You can let your existing customers know you care about how they perceive your product or service by asking for feedback in the form of testimonials. Have a separate testimonial page linking to your products pages.

Every affiliate marketer can greatly benefit from unbiased testimonials. Here’s how you do it:

• The testimonials you use must produce measurable results. Its not enough to publish a testimonial that just rambles on about feelings. The testimonial must be specific about the benefits and results. This could be in the form of saving money (how much in what time); testimonials could also highlight your responsiveness to your customer, good presentation of product, promise of quality kept, etc. The exact info would be based on what your product is.
• Testimonials must be short and well worded. Long lengths of text are usually quickly browsed through without actually reading them.
• Ensure that you include information about the writer of the testimonial instead of a couple of initials. This will establish credibility. So, first and last name, city/state, website url if there is one, occupation, plus any other info that the customer feels comfortable about disclosing in public.

The thing about testimonials is that most people wont volunteer one. You’ve got to ask for them. And watch your list grow as you feature them on your website and elsewhere.

Popularity: 90% [?]

Link building takes time and effort but the long-term benefits are worth it. So how will you build link popularity for your site? That’s our focus for today.

In a previous article, “Why Should You Build Links?“, I talked about how important it is to build your site’s link value since it will increase your chances of getting linking requests and gradually get other sites to link to you, increasing your link popularity at the same time. There are certain things that you must bear in mind when you build link popularity:

• Go only for the relevant links. Quality scores over quantity any day and you need to ensure that the links pointing to your site are from web sites relevant to yours.
• List your website in all the major directories.
• Submit your website to the about.com site if it is relevant to a particular topic.
• Which sites link to your competitors? Find those and try getting them to link to yours.
• Make a list of links when you get in touch with related sites for linking.
• You can also try to get websites complementary to yours to link to you. if you sell dog food, then you might want to a website dealing in kennels to link to you.
• While visiting websites related to yours, if you comment on their guest books or participate in their forums, include your website URL in your signature.
• Write a testimonial for the website you want to link to you so that they can link to it on your website.
• Affiliate programs are a great way to build link popularity

Search engines prefer to see links that come naturally to your site and there are several ways to achieve link popularity, increase your search engine rankings and generate huge traffic to your site.

How Great Content Can Help With Link Popularity:

Just as search engines love natural inbound links, they also love quality content. This is a major factor that brings in natural back links. You can write keyword rich articles, publish them in high-ranking websites, and also submit them in article directories. By adding a resource box where there’s a link to your website, you can see a lot of traffic and inbound links.

Consider Blog Publishing

By starting a blog, you can post the kind of content you want your niche market to see. Unlike in article directories, you can also freely add links to your products or services where appropriate. Blogs can be submitted to blog and web directories enabling you build link popularity. In addition, RSS syndication will also make you more visible.

Posting In Forums:

These are search engine friendly places where you can sign up for free and provide useful content. Apart from the advantages of establishing yourself as an expert, you can also generate a lot of natural inbound links to your site through your signature file on the forum.

Obviously, there are plenty of other ways to build links to your site. High page ranking by the search engines equals traffic equals better conversion rates and profits.

Popularity: 33% [?]

A major advantage of social bookmarking sites is their complement to search engine optimization which is something no website can do without. Who doesn’t like being Google’s favorite? These social bookmarking websites are easy to use. They work wonders for generating massive traffic to your websites when you add a bookmark tool on your web pages. Your visitors do the rest of the work - the ones that come by read your content, love it, bookmark it with the bookmark tool, and start the link building process. Does that sound sweet?

You’ll find social bookmarking most popular at the social marketing sites mentioned earlier - YouTube, MySpace, Facebook, Squidoo etc. one of the best ways to begin benefiting is to sign up with social networking sites that are suitable to your business and create a profile. To get the best out of your association, there are certain vital things you need to do that will help your website, which we’ll cover in a later part in this training series . If you are too impatient to wait, just go ahead and grab your copy of the complete Social Bookmarking Guide at right away.

Social bookmarking is a vital marketing strategy that has a major impact on the following for you, as an online marketer:

Links - You know inbound links are the biggest things that influence your website’s rankings. Using social bookmarking can give you millions of new inbound links to your website. And you what is really wonderful about these links? They are neither pushed nor forced nor bought - they happen independently and naturally.

Managing your reputation - Google just loves these social bookmarking sites. Depending on what you give your visitors to talk about on Digg, MySpace, YouTube and the like, you can literally shoot up in search engine listings very quickly.

Page Ranking - We all know just how long it can take for a new website to get ranked by the search engines. But with social bookmarking and media sites, you don’t have to wait. You can get the word out there by uploading videos on YouTube, creating profiles on MySpace, Facebook, Twitter -and build some links to these.

Search engine optimization or SEO - social bookmarking complements seo quite nicely. Here’s how it works - you bookmark your site or blog, creating an inbound link. Others visit and bookmark your content - so more links. Search engines love quality links. If your content is optimized well with the help of keywords - you are well on your way to seo success.

The collective outcome of the above benefits of social bookmarking is traffic that will convert to sales and profits. Mission accomplished! But how do you actually go around achieving what we’ve discussed above with the help of social bookmarking? You can get the complete guide right away and get started. Social Bookmarking Guide is an investment well worth it!

Popularity: 24% [?]

There has been a lot of controversy about how well safe lists work, but you’ll find that they are very effective in bringing traffic.

What are safe lists?

Basically safe lists are groups of people who agree to receive messages from one another. Similar to optin lists but more advanced, safe lists are operated from a website. So lets say you want to send a message to other members on the list. You will need to go to the website and post your message, after which it is personally sent to the members to ensure there is no junk being sent indiscriminately. Those managing the safe list take adequate care to ensure that bouncing emails and overfull inboxes are dealt with appropriately. Since the members on the safe list are double opt in, all the email ids are authentic.

You can join as many safe lists as you like and there are both free and paid ones. So what is the best way to use safe lists so that you don’t devote more time and effort than is necessary? Here are some tips:

• You must be wary about safe lists whose site is not professionally designed. Beware of websites that have too many ads, banners, overloaded with graphics and dollar signs. You must have enough information about the safe list. If no contact information or support link is forthcoming, forget it. If the safe list has no affiliate program or does not disclose the number of members on the list, don’t even consider it.
• Safe list users tend to look at ads when they clear out their safe list email folders. Often a catchy subject line appears tempting them to click and read the ad, resulting in making them sign up for a newsletter, an ebook, a bonus or even buy something. The point of the matter is - you must make sure your subject line is catchy.
• It is also worthwhile to write appealing ads. Your safe list advertising must be excellent to ensure that your affiliate marketing business is a success.
• Make sure you track your safe list ads. You will find a majority of the better safe lists have built in tracking tools.

There is a reason why safe list users don’t feel very comfortable using safe lists to bring traffic and in list building. This is simply because they lack the tools to deal with the huge email volume being received. One of the first things to do is get a large capacity mailbox. If you are looking for a paid email account, ensure that you get email filtering, web based email, POP3 and free affiliate programs. You can also get automatic email deletion.

To get more tips and strategies on how to use safe lists, and get access to several other effective ways to profit from affiliate marketing, get your complete list-building blueprint to success at 15Kin7days right now.

Popularity: 28% [?]

As we all have well understood by now that traffic means business and business translates to profits, then the most important step in promoting our business becomes finding ways to bring in more traffic to our website.

We have already been through the strategies for optimization of our web pages for the most highly searched keyword phrases related to our products. We have also been through ways in which we can find and dominate our competitive websites. What next?

What Attracts Traffic?

That’s the question we need to ask now - what kind of information are the internet surfers looking for? Most surfers are browsing the net for pages that contain how to information or where to find something it! In other words, they are looking for free resources!

For example, if your website is about pet food, your visitors may also be interested in pet accessories or kennels. On the other hand, people who do a search for pet accessories may also be interested in re-stocking their pet food at the same time! This creates a valuable possibility for you to attract more traffic to your website.

If you have well built link directories on your website (to related products, though, and not your immediate competitors) then your website actually becomes a useful resource for your visitors. It finds a place in their bookmark list, which means direct one-way links to your website! With well-maintained link directory pages, you can attract as much as 15% of your traffic per day through these repeat visitors!

Not only that, it also gives you a chance to get reciprocal links from these websites. Once you put the link of a related quality website in your directory, and then send them an email asking for a reciprocal link, your chances of having your request accepted increases many times over! When these webmasters visit your well maintained link directory page, they are more than willing to share links with you!

The result is that you get added traffic from their visitors too, who may be interested in buying your products or services. And, if a visitor directly lands on one of the directory pages on your website, looking for pet accessories say, he may stop to buy some pet food from you too! So it’s a total win-win situation for you! These directory pages will obviously get a high search position if they are linked to related high-quality websites.

Time Consuming Process

Well, you will need to spend considerable amount of time and effort in finding good quality websites, visiting them, adding them to your directory and then sending each one of them customized email request for link partnership!

Moreover, you will also need to maintain the directory pages properly, with proper page titles and URLs. In other words, you will have to make sure those directory pages are search engine optimized, so that people actually land on them.

Besides, you don’t want those webmasters to see a haphazard, free-for-all, poorly organized link page. You will need to organize the links on the page into proper categories and labels, so that both the webmasters as well as the search engines love the page, and of course, your visitors too!

Popularity: 19% [?]

Among list building methods for affiliate success, ezines are one of the most preferred. Simply put, ezines are online newsletters. Affiliate marketers use these to communicate and stay in touch with their subscribers. Through ezines, marketers share news, promotions, updates etc. Ezines can be used effectively to attract focussed traffic to your site.

Almost every ezine is ready to accept advertising from other marketers. The revenue from these ads can nicely offset operational costs associated with running the ezine apart from becoming a source of income in itself.

The best ezines to place your ads in are those that are very closely related to your own niche market to maximize the returns on the ad you put in. Different ezines have different rates depending on the number of subscribers they have and the specific niche. Rates are also based on the position of your ad.

Solo ads are found to work best in ezines even though they cost more because this means readers will see only your ad. In order to create a good solo ad, find an ezine that is directed at the exact target market you want. You can find other websites that run ezines related to your niche market. Searching on Google using your keyword or phrase followed by the word ezine or newsletter easily does this.

After you shortlist the most targeted ezines and newsletters to advertise in, find out the cost and number of subscribers each one has. We recommend actually subscribing to an ezine to see a few issues before advertising in it to get a good sense of the ezine. This will ensure that it speaks your language and reaches your message to your niche.

It is worthwhile spending time on designing your ad. What you say must be geared to getting your readers respond by doing what you expect them to.

Every activity in affiliate marketing must be tracked to monitor effectiveness. By tracking your ads you can know which ezines are bringing you the best response and which ones are not as effective as you expected. You can rephrase your ads to see which words work better so that you don’t waste money.

Some tips to ensure the success of your ezine advertising

• As you might have realized by now, choosing the right ezines to advertise in is the most important aspect of ezine advertising. Suppose the ezine you choose is crowded with ads, you hardly want your ad lost in it.
• When you offer something for free, as a sign up bonus in your ad, chances are quite good that the visitor would want to see what it is.
• Here’s something to check - if the ezine publisher has a policy of not running two ads for similar products within the same issue then you have a better chance of having your ad read by the ezine readers.
• Repeat your ads 2-3 times. The ezine publisher will probably offer you a bulk discount rate.

These are just a few of the many ways in which you can use ezine advertising successfully.

Popularity: 28% [?]

Many web masters work very hard to attract unique visitors to their website but once they start pulling links, something curious happens. They ignore their incoming traffic altogether in their frenzy to woo even more traffic. They simply give details of the services they provide and ask their visitors to pay up. To them, the only source of income from their web traffic is through making a sale.

But making money on the Internet need not be a linear process at all.

Did you know that web gurus generate a neat income by monetizing their web traffic in various resourceful ways? You can do the same. Let me tell you how.

Selling ad space: Big players on the Internet are always looking for new places to sell. If you are pulling lots of eyeballs, you can make money simply by allowing associated ads on your site. Inviting merchants to advertise on your website will give you immediate ROI (Return on Investment).

Affiliate programs: This is the cheapest and easiest way to monetize your web traffic. By integrating popular affiliate programs into your website, you get a chance to earn a high percentage of commission on the products you promote. Promoting products closely associated with the theme of your website has a very high conversion ratio. You can promote as many products as you want.

Ebay programs: Another great way to make money from web traffic. Simply place an Ebay product listing along with your website content. For instance, if you sell weight loss tips, place a block of weight loss supplements listed on Ebay on your website. The advantage? Ebay pays excellent commission rates. And if the products you promote are good, your visitors will thank you for it!

Sell text link ads: Sites like text-link-ads.com allow you to increase your revenue in a quite and uncomplicated manner. Simply place their text link on your site and start earning! They take care of all the hassles of billing and payment; you only need to receive the cash! More importantly, they offer you various tools that help you ensure that only quality links are published on your website. The good news? Commission is sky-high: almost 50%!

Google Adsense: This one has been around for a long time but people STILL manage to under-utilize it. Get a membership from Google and start publishing appropriate adsense script along with associated content. Every click you generate earns you money, sometimes even as high as $25 per click!

Newsletter ads: Your newsletter is a vehicle of interaction and you can promote anything you want through it. Besides promoting products, you can even sell ad space on your newsletter.

Membership website: Every successful guru has at least one of these. The logic is simple: people pay money to access content on your website. Why? Because you are the expert!

Link directories: If you are the proud owner of a page rank of 5 or more, many websites, particularly the new ones, will want to place their links on your website. You can charge a nominal fee for this.

Assignments: As you start pulling in more traffic, a vast number of speaking and writing assignments will automatically find their way to you. People will want to interview you or hear you deliver a speech. This will keep your cash registers ringing.

This letter presupposes that you already have roaring traffic tearing its way to your website. But if you’re wondering how to develop this kind of traffic in the first place, just wait until my next article when I reveal a powerful arsenal of traffic-building strategies.

Popularity: 20% [?]

In this article I am going to describe and give you practical tips about different ways to bring focused traffic and build your lists. Do you have a list? If not, start building one right now. In affiliate marketing, no such traffic, no list. No list, no money. The equation is obvious.

Here’s part 1 to get you started immediately - How to bring in that traffic with blogs. It’s easy and you can do it now.

By the way, do you have a website? Then you must be constantly trying to find new ways to get focused traffic. Among different effective ways, blogs are amazing. Apart from the fact that search engines are partial to them, blogs can generate heavy traffic. Search engines index them frequently and it’s not hard to see why webmasters like blogs. For the affiliate marketer, blogs are cheap to start and maintain unlike websites.

You can add a blog to your website or start a blog on wordpress.com or blogger.com. These free resources can get you started right away. I personally like wordpress the best because there are so many plugins and features that the wordpress community has developed. It far outweighs any other CMS (content management system) out there.

Your blog must be relevant to your website topic or business to serve its purpose of attracting traffic. So if your website sells pet food, then your blog should be related to pets. The best way to bring traffic to your blog is by adding new content a minimum of four times a week. The most successful blogs are updated on a daily basis.

You need not necessarily write the content you add to your blog; you can also post free content or outsource the writing to a professional. Each blog post can be as short as 200 words or longer depending on what you are writing about. Your posts can be information, product reviews, tips, etc.

Since you want your blog to generate traffic, make sure you have a link to your website on the blog. It is also possible to link to your site through your blog posts. In addition to this, you must also link to content on your website so that people find it easy to go there.

Once you post content, you must get your blog indexed by the major search engines. The easiest way to do this is to post content daily. You can also submit to blog directories so that you can come up in specific searches. Here are specific action tips:

• You must post at least four posts a day with your keywords incorporated into it. You can use RSS 2 Blog to create multiple posts and post them at periodic intervals.
• To index your RSS feed, submit it to Google’s Reader and My Yahoo. Also submit your blog to directories like DMOZ. You can also get your feed listed.
• Link your blog to your website, and other relevant websites
• Pinging services can be used to show that your blog has a new post. On WordPress this happens automatically.
• Become a member through a free sign up with websites like Facebook, MySpace, and Ryze etc. and display a link to your blog. Facebook, MySpace and YouTube are websites that have the largest traffic statistics on the Internet and the search engines can find you easily. It is also advantageous in getting you a backlink ranked high.

Popularity: 20% [?]

Before I answer why you need a squeeze page, lets talk about what a squeeze page is. It is a really interesting list-building tool. In fact, squeeze pages have brought about an amazing change in the way Internet marketing is done. They play a vital role in increasing traffic on your website. If you design your squeeze page well, you will directly benefit in multiple ways.

A squeeze page is like a prelude to your website and is used to attract your visitor to sign up and make them want to be on your list. The main elements of a squeeze page are

• A web form that your autoresponder will use to sign you visitors up automatically so that more information can be sent to them as promised.
• An attention grabbing headline
• Interesting content that is very relevant to your main website with brief info helping your visitor to sign up quickly.

Your squeeze page must be as simple as possible so that you can get your visitors to respond right away. It is okay to offer something for free, like a report or an ebook for signing up with their email address and name, so that you can send them the download link via email with their consent.

Here’s what you do:

Squeeze page title (what will the sign up do for me)

• What info will I get
• How it will help me
• How will it benefit me

SIGN UP form

That’s it. With a squeeze page, you can get your visitor’s email address so that you can build your optin list - which is your goldmine. It is a must have strategy for every Internet marketer because it helps you get your visitor’s permission to send them email so that you are not treated as spam. Of course, you also allow them to opt out of your list whenever they want.

You can use your autoresponder for double optin subscribing. After your visitor subscribes on the squeeze page and goes to the confirmation page - it redirects them to the information they wanted or alternately, onward to the free report you offered. For each website you own, a squeeze page is essential if you are serious about building unlimited optin lists.

But let me share a secret here with you. Sometimes, your visitors are clever enough to see the html source code of your squeeze pages and find the URL of the web page that will follow. Rather than wait to sign up and be led to the information they are eager to see, they try and directly access the URL. You can avoid this by encrypting the URL for the information page.

In fact, an even better way to send the information for which your visitors signed up is by email. By this, you ensure that your visitor signs up with an authentic email id. If it is an invalid email id then you simply don’t send the info to them! If they try to bypass the squeeze page, then they don’t get the promised information. You can be pretty sure that someone who is keen on the information and really interested will not find signing up a big ordeal.

Popularity: 15% [?]