A lot of Internet marketers ask this vital question - which should we find first - the market or the product? So lets get this cleared right away. It is not only easy, but also sensible to find your market first. Only then, understand what they want, look for those products and offer it to them. if you find the product first and find that there’s no hungry market for it, then you have just wasted time and effort that you could have effectively spent making a profit.

Here’s how you go about finding well-established products that are profitable:

Focus On Niche Products

A search will reveal the ones that make the largest commissions per sale. But remember, you must also get the products that aren’t so competitive that everyone is trying to make money from it. Did you ask why? Simply because when there is fierce competition you will have to invest in advertising and promotion - which involves time, effort and most of all - cuts into your commission.

Competition is good - but there are plenty of products and markets you can focus soon. So look for hungry markets niche products with high demand and lesser competition. Niche marketing is the way to go, because you can cater to a specific need.

Find Good Quality Products

The advertisements and sales letters must be accurate in their claims of the product. Can you imagine great promotion - the product turns out to be bad - and you end up getting involved in refunds? The market will just dry up. One way to figure out the quality of the product is to check it out for yourself. The easier way is to read reviews online. Marketplaces like Clickbank where you can find hot niche products will also rank affiliate products, which in turn, will tell you about their quality.

Pick Products You Like

Choose it -

• If you loved it and experienced it
• if you see a lot of repeat sales

It means its good, there’s a hot market and the sales material works.

Bottomline - High Margins?

Is the money you will earn worth the effort you put in? Personally I recommend products that offer you a high margin. The more you make per sale, the better your profits. So look for an average commission of at least $35 per sale.

Does The Product Have A Great Sales Page?

The job of a sales page is to convert the visitor into a customer with accurate information. It should grab the visitor’s eyeballs, get them excited, feature testimonials and offer a refund, among other things. Look at the sales page - does it grab you? if it doesn’t, it is likely that it wont pull in customers.

The Affiliate Program For The Product Must Be Reliable

Prompt service, good products, regular payouts and good reviews are the hallmarks of good affiliate programs. Look for them. One of the best sources is Clickbank, an affiliate network.

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You would be amazed that the number one reason why most affiliate marketers seem to fail is because they don’t identify niche markets that are desperate and hungry. The average affiliate marketer finds a product, tries to sell it. What if there’s no market, or a small market that dries up in no time?

Let’s understand that there’s no dearth of markets out there. The point is to choose a few that are highly popular and lucrative. Why not just one? Because in case it doesn’t work out for you, you can always find better ones.

Here’s the secret to finding that hungry market that’s waiting for you to sell to them. Find the right keywords. These are the magnets that will let you find your profitable markets. A keyword selector tool can help you with this activity. Finding the keywords will help you identify markets and product ideas as well as to use Google AdWords successfully. We’ll cover this in a later part of our training series.

Keywords are those words that people use to find your website. By finding the best ones that describe your business or product, you can also use them in your pay per click advertising campaign. Using these words, your hungry market finds your website in the search engine results and then comes to your site.

The keyword selector tool tells you the number of times these keywords or phrases were searched in a given month. You can also find out how competitive these keywords are. The most popular keywords are the ones that were searched the most number of times. From the information you get, you can gauge whether there’s a potential market in that niche area for related products. Now remember - just because a keyword is popular does not mean all those who searched it were customers.

However, it gives you a pretty good idea about whether there’s a market and you constantly need to monitor it. Internet markets tend to change and by keeping track of it, you can move with the profitable ones. That’s why I said - its better to identify a bunch of markets so that you have a lot of people to sell to.

To know how hot the market you have identified is, look at its demographics. Check out related forums and online discussion boards to see what these people are expecting. If what you intend offering is available for free somewhere else, then you can bet your market will go there to get it.

So analyze your market in detail. Split them into smaller categories -find niches within niches. You need to strike the balance where you want a market with a steady flow of customers, but not so intense in competition. Next comes finding those hot products. But you don’t have to wait to know - you can head over to Duvet Dollars and grab your entire package with bonuses to know everything about making money in your sleep. Go on - do it right away.

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In my last article, “Discover The #1 Secret To Leverage Forums For Traffic“, I talked about forums and how you can leverage them for traffic through the content you post. Blogs can also be monetized through content. Blog marketing is a hot topic with internet marketers, so lets see how you too can get the best out of them.

Blogs are easy to start. Blogs are cheap Internet advertising strategies. You can start one for free on blogger.com, wordpress.com, etc. They are often a great alternative to building and maintaining a website. In fact, most Newbies in online business get started with a blog to get a feel of the whole thing and then plan bigger projects.

The success of blogs is mainly due to that thirst for information, which leads visitors to browse the Internet. Happily, the search engines also demand good quality content and since you need to rank high with the search engines so that they bring you focussed traffic, you can use blogs to achieve this.

Blogs are must-haves for Internet business success. Bloggers wield a lot of powerful influence because when someone is considering buying something, they prefer to turn to their favorite blogs for more information and product reviews and to express their concerns. People trust blogs and visit them regularly, especially when it is refreshed on a daily basis. See what we mean? Now lets move on to ways in which you can pull traffic using your blog.

• Your blog title and description must be keyword specific. When you sign up to start a blog, say at blogger.com, you are asked to give a title and a brief description. Here’s where you think hard. Based on who is your target audience and what topic you are passionate about writing on, you can do some quick keyword research with the help of a keyword research tool and name your blog.
• Generate keyword rich content for your blog. You want to be found by your niche market don’t you? Update your blog on a daily basis so that your visitors bookmark you and keep visiting to see what is new. While original posts are best, you can also use an automatically updating feed getting content from other blog posts and articles. With each post treated as its own page, to the search engines your blog will appear like a multi page website with regular fresh content that is rich in keywords and links.
• Your blog profile must be complete with information about yourself as a person. Visitors love to see that you are for real, what you like and dislike, your favorite things etc. Sprinkle in a few relevant keywords, too.
• While at it, you can also post on other blogs and link back to your blog. Make contact and start the process of relationship building. The more links you have to your blog, naturally the more traffic you will see.
• Allow people to subscribe to your blog through RSS feeds. The advantage is, your content will be delivered to your readers by their consent. Each time you post new content they are notified about it.
• Submit your blogs to RSS directories as a one time activity.
• Each time you update your blog, ping it to let the directories know.
• Preferably create an RSS reader of your own - it’s a good branding exercise for increased visibility.
• Consider pod casting. Technology changes by the day and you might like to keep up with it. There are pod casting services that can upload, store, host and set up the RSS and submit to directories as well as ping.
• Try video-blogging.

Blogs are probably the easiest way to be indexed by the search engines for your specific keywords, and are a great platform to launch your products, pre sell your products and keep in touch with your niche market.

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Among list building methods for affiliate success, ezines are one of the most preferred. Simply put, ezines are online newsletters. Affiliate marketers use these to communicate and stay in touch with their subscribers. Through ezines, marketers share news, promotions, updates etc. Ezines can be used effectively to attract focussed traffic to your site.

Almost every ezine is ready to accept advertising from other marketers. The revenue from these ads can nicely offset operational costs associated with running the ezine apart from becoming a source of income in itself.

The best ezines to place your ads in are those that are very closely related to your own niche market to maximize the returns on the ad you put in. Different ezines have different rates depending on the number of subscribers they have and the specific niche. Rates are also based on the position of your ad.

Solo ads are found to work best in ezines even though they cost more because this means readers will see only your ad. In order to create a good solo ad, find an ezine that is directed at the exact target market you want. You can find other websites that run ezines related to your niche market. Searching on Google using your keyword or phrase followed by the word ezine or newsletter easily does this.

After you shortlist the most targeted ezines and newsletters to advertise in, find out the cost and number of subscribers each one has. We recommend actually subscribing to an ezine to see a few issues before advertising in it to get a good sense of the ezine. This will ensure that it speaks your language and reaches your message to your niche.

It is worthwhile spending time on designing your ad. What you say must be geared to getting your readers respond by doing what you expect them to.

Every activity in affiliate marketing must be tracked to monitor effectiveness. By tracking your ads you can know which ezines are bringing you the best response and which ones are not as effective as you expected. You can rephrase your ads to see which words work better so that you don’t waste money.

Some tips to ensure the success of your ezine advertising

• As you might have realized by now, choosing the right ezines to advertise in is the most important aspect of ezine advertising. Suppose the ezine you choose is crowded with ads, you hardly want your ad lost in it.
• When you offer something for free, as a sign up bonus in your ad, chances are quite good that the visitor would want to see what it is.
• Here’s something to check - if the ezine publisher has a policy of not running two ads for similar products within the same issue then you have a better chance of having your ad read by the ezine readers.
• Repeat your ads 2-3 times. The ezine publisher will probably offer you a bulk discount rate.

These are just a few of the many ways in which you can use ezine advertising successfully.

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Web 2.0 is the latest buzzword in Internet marketing. Not surprising at all, considering what a goldmine it is in terms of all the benefits an Internet marketer can draw from it. Basically, web 2.0 is a platform that allows people to connect, interact with the website and with each other and share information online. Therefore, web 2.0 encompasses all those online communities like blogs and social networking websites like MySpace, Facebook, Twitter, video sharing websites like YouTube, social book marking sites like Del.icio.us, Digg, StumbleUpon etc. You get the general idea. Now the question is, how do you get the web 2.0 to give you a steady rush of highly traffic? That is the focus of part 1 of this training series.

Every Internet marketer loves free-traffic. This has become a huge possibility, thanks to web 2.0 sites where users have a high level of interaction, passing around information to each other.

As a result of this, there are hundreds of niche topics and markets people tend to be a part of. And just because of this, the web 2.0 social networking sites have become a goldmine for Internet marketers.

You have a huge market to which you can market your products and services, and not spend a dime towards this effort. Your first task is to find the most popular web 2.0 community-based websites where you are allowed to insert your URL. This will help people who want to share your information, making your URL more visible as it gets passed around and this, in turn, brings back highly traffic to your website.

You will be amazed at the number of marketers who are still not using the power of the web 2.0 to get a lot more traffic than even the search engines can turn up.

So create your free account right away with the following top ranked sites, and start building your community, with links that point to your main website.

• YouTube
• Squidoo
• LinkedIn
• Facebook
• MySpace

There are several more, and we’ll talk about them through this training series. Creating a profile on these sites is quite easy and all you need to do is spend around fifteen to twenty minutes on these sites every day.

Savvy marketers also increase their page rank with the search engines by creating multiple user profiles for related topics. Once this is done, they link these profiles to each other.

On most of these sites you will find a Forum or a discussion board that allows its members to discuss any topic. These are highly influential locations where members share stuff. Social networking sites allow you to belong to different groups or networks within the site.

Web 2.0 sites are great places to share viral videos, which are a very effective marketing medium online. Millions of viewers see and share videos that appeal to them, thus spreading the marketing message and driving traffic to your website.

Social networking sites let you feature links to your website and blog. For any Internet marketer, one-way links and traffic along with high search engine page rankings are crucial to their success. Web 2.0 helps achieve all these, free of cost.

To find out more ways to leverage web 2.0, watch for my next article on “How To Turn Customers Into Raving Fans Before They Even See Your Site”.

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There are two important concepts you must understand to start enjoying success on the Internet. The first one is affiliate marketing. You’ve probably heard and seen a lot of information about affiliate programs. Possibly, you’ve also wondered how a handful of well-known affiliate marketers have made millions by just selling other people’s products.

Well, affiliate marketing is the easiest way to make money online. All you have to do is select the right products you want to promote, sign up with the program, direct visitors to your affiliate link, and earn commissions on each sale you make. It’s as simple as that and does not require any specialized knowledge to be successful. You could be earning as much as 75% commission on each sale depending on the product.

But here’s what you should know - just don’t sign up for random programs that look good. There’s a big secret you should know when it comes to choosing the affiliate program. Only look for ‘two tier” affiliate programs. In these, you earn a first tier commission on your sale. Then you earn the second tier commission on sales generated by people you refer to the program. Easy, isn’t it?

Now lets look at the next concept - Joint venture brokering. You locate different site owners who are already well established and receive a lot of traffic. If they are related to the site whose affiliate program you have signed up for, you introduce them to ‘your’ site, and give them the idea of making money by signing up through your affiliate link. This means you are brokering a deal for your site. For every sale they make after signing up through you, you will earn the ’second-tier’ commission.

The marketers you identify to sign up through you can promote the site either by adding banner ads to their site. This will enable you earn a commission each time someone clicks the ad to buy the product from the site you are brokering for. If the marketer has a huge email list that’s interested in the product you are promoting, all the better. You can earn a commission for every sale resulting from the list.

Can you see how you can practically earn a fortune as a joint venture broker from a little research? All you need to do is identify a site owner who wants to sell his products and a marketer who can sell that product. You act as the middleman, coordinating the deal - and earn your profits in the process. Legitimate. Easy. In upcoming articles, I’ll show you exactly how to find the products, the markets and several advanced techniques you can use to set up your automated cash formula.

Popularity: 19% [?]

Apart from the conventional tried and tested methods as an online marketer you must also keep track of new methods and concepts when it comes to traffic generation. And if it costs you nothing - even better. This brings us to Squidoo, the Web 2.0 program that’s being raved about by everyone who knows about it.

What sets Squidoo apart from similar sites is that it has quality content. Most of the pages on Squidoo, not surprisingly rank high with the search engines. The site itself is ranked seven on Google and in the Alexa rankings Squidoo is rated among the top thousand websites on the Internet.

On the Squidoo website you can set up your own ‘lens’ or web page on any topic that you are passionate about. You can leverage your lens by making a keyword rich Squidoo URL. Most forward-planning marketers create more than one lens for different topics using their primary keywords.

The keywords can also be used in the page title and scattered strategically through the content on the page. The concept of long tailed keywords, which are keywords that run to more than just 3-4 words, works effectively here, bringing in the focussed traffic that you want to grow your list and your profits.

Squidoo owes its success to the fact that its members are a dynamic community that is continuously coming up with excellent content and links. You can easily establish yourself as an expert in your area.

By optimizing your Squidoo lenses to the search engines through keywords, you will be accessing the entire Web 2.0 media tagging system. Your rankings will improve to a great extent if your links to your other sites and content are relevant.

Creating original content is the first step. It must be appealing to the visitors and the community. Since there’s community ranking, with quality content, you can be rated highly by the users. By browsing around the site, you get a good idea about how others are tapping into Squidoo and use the same methods to be successful yourself.

Squidoo tips on tags

When you make your lens pay close attention to ‘tags’. You will be asked to choose your primary keyword or tag along with three more. Don’t stop here. Add at least 25 - 30 more tags. Why do you need to do this? Tags attract the search engines. These tags, with no intervention from you, are coded into the html of your website - so imagine the result. Google just swallows it. So when users use Google to search for your tags, chances are good that your page will come up, or at the very least, the overall tag page on Squidoo. By adding the right tags to your Squidoo lens, you can maximize the chances of your being found.

The next thing about tags is this. When visitors search on Squidoo using the tags, the results are brought up based on the tags on all the pages and then by page rank. So if your site is about affiliate marketing, one of your tags must be ‘affiliate marketing’ for you to actually receive traffic on your site. Elementary.

Keep adding tags to your Squidoo lens via the edit tags option.

Now you can see how you can use Squidoo to generate traffic and back links to your website. If you are in affiliate marketing, you can display affiliate links.

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ClickBank has emerged as a bone of contention among a number of online entrepreneurs. Some swear by it, saying that they’ve made good money on a steady basis. Others have made little or nothing at all- in fact, some people have been claiming that ClickBank is a scam! To better understand who’s right and who’s wrong, we need to get a clear idea of what ClickBank is and how it works.

In simple terms, ClickBank is the middle ground between affiliate marketers and people who have a product to sell. Normally, bringing merchants and affiliates together can be bogged down with a number of negatives for both sides. Some merchants might have a bad product or might offer low commission rates. Affiliates might drive a lot of traffic but very little sales. ClickBank offers a relatively risk-free venue for both parties. As an affiliate marketer, you can use ClickBank to instantly find products to sell that have a high market demand and can generate good revenue.

The benefits of using ClickBank for affiliate marketing are multiple- for one thing, you have instantaneous access to thousands of products to sell. Your checks will arrive twice a month and you can keep track of multiple marketing campaigns. Perhaps, the best reason ClickBank has going for it is its commission rate, which can go up to about 75% for a single sale.

The Scam Sham

So why are so many people jumping up and down, pointing fingers at ClickBank for being a scam? Simply put, they’re not making the kind of money that they thought they would. The reason for this is very simple- they don’t know the rules of the game. While ClickBank does offer high commission rates, it also requires you to have payments come in from five different credit card companies, with at least one Visa or MasterCard as a mandatory factor. ClickBank will also dock your money for periods of inactivity- these penalty rates can be as high as $15 a day, after a year of no activity. ClickBank also docks $2.50 for every check you get.

Do these guidelines seem unreasonable? If they do, keep in mind that you simply can’t find ClickBank’s commission rates anywhere else. The penalty fees are simply a way of keeping the real players in and the weaker ones off the food chain- keep in mind that just because this is an easy way to make cash, it is no less aggressive. The bottom line is that, the profits you can make on ClickBank are so high that you won’t even miss the amount docked on your checks. ClickBank isn’t a scam- it’s just a business that has tough rules.

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It is a fact that when it comes to online success, content is indeed the king. Moreover, it can be leveraged in various ways through several media to get massive traffic to your website even as you build your lists.

Most online marketers are on a tight budget when it comes to advertising and the more creative ones are always on the lookout for practically no-cost ways to achieve their promotional goals. Forums are powerful places for generating traffic, because they are niche-related. People join forums to be associated with people with similar interests and needs, and to share views. Being user-run, it is genuine and as an online marketer, you can reap many advantages through forums. You can become a member for free. Of course, you must strictly abide by the rules of the forum, but it is that which makes the forum so attractive. Here is what you keep in mind:

• Identify the forums that relate to your niche and get an idea of how many members it has. You can read the message threads at most forums without becoming a member. Then, sign up with the ones that appear suitable.
• You can use a forum to establish yourself as a credible expert and to build a reputation of being trustworthy in your niche. Keep track of the messages and offer solutions to problems that you are familiar with. Forums are also the ideal places to write unbiased product reviews.
• It is important to post regularly to build trust and develop a strong relationship with the members.

Pay special attention to your forum signature

You can add a signature to your forum post. Create your signature in such a way that it inspires the reader to know more and visit your website. Preferably, include your keywords in the link.

What you want to keep track of here is to check whether the forum is “nofollow”. If it isn’t, then you can add relevant links to articles that you have on your blog or website in your forum posts. Obviously, these links must be to relevant stuff that is useful. Over time, this activity will help your own articles be indexed by Google, bringing you up in the search results.

If you are wondering how to test whether the forum is ‘nofollow’ - here is what you do. Browse back to the postings made in say, the last couple of months and identify a message that has a signature with a link to their web page. With Google’s page rank tool you can find the backward links to the forum user’s signature URL. Do you see the forum in the results? If you do, click it. Verify whether it is the same signature that has been indexed. If it has been indexed, aha! You have a forum where signatures are indexed. So your posts here will receive page rankings.

Another valuable tip here apart from growing your back links. Ensure that your title text and heading tags are identical to your URL. This enhances your page ranking and lets you get navigational queries.

Popularity: 26% [?]

Are you using appropriate Web 2.0 Marketing strategies to get the traffic you deserve?

Talk about marketing products and the four P’s come into mind: Product, Pricing, Promotion and Placement. The first step is to identify the service or product that consumers need. Then, you have to affix the right price. After that, it is promote, promote and promote. Traditionally, marketers focused their attention on advertising and publicity through special events that spread brand awareness. But, in recent times, marketers have started using another powerful strategy to earn ‘clicks’ - Web 2.0.

Why?

Traditional marketing is controlled. It is a process where marketers develop, craft and deliver messages through their PR department. But with Web 2.0, this top-to-bottom pyramid level of communication has been inverted to peer-to-peer communication. The advantage is obvious: information passed on by peers is highly trusted. It also spreads faster.

Web 2.0 technologies are changing the way messages spread across the web. A number of online tools and platforms are now defining how people share opinions, perspectives, thoughts and experiences. Social media tools like blogs, podcasts, videocasting, social bookmarking, wikis and photo sharing are just some of the methods that are becoming more and more popular.

So, the first thing you need to market via Web 2.0 is to have direct access to Web 2.0 marketing resources. Let us look at the various tools marketers use.

Blogging: Marketing on the web cannot be done without a Blog. That is why Web 2.0 places the greatest importance on blogging software. Among all the blogging services available out there, Wordpress is perhaps one of the strongest. It is strong in that it incorporates a number of free and paid plug-ins that make it possible for you to unleash the power of Web 2.0. While free plug-ins are useful, some of the paid plug-ins like the Wordpress Sitemap Plug-in and the Adsense Deluxe help you harness focused traffic to your website.

Linkbaiting: Obviously, the ‘in’ thing in the last couple of years is to create a social marketing buzz. Linkbaiting is another tactic used by web masters to attract cross-links. A number of websites allow you to create it. Examples are Technorati, Reddit and PRWeb.

RSS feeds: RSS feed creation and promotions are potent methods of spreading the word about your website or services. The more number of sites you submit your feeds to, the better ranked your websites would be. By using some of the best automation tools available, you can improve traffic to your website by 70% or more.

Social bookmarking and media bookmarking are powerful tools to woo traffic. One great free service is OnlyWire. They are free and good enough for beginners. But as you start getting serious traffic, you need to consider other bookmarking sites.

Video, video marketing and video syndication are some of the big tools of 2007. Most web marketers ignore video because it can be a little daunting, which is precisely why you SHOULD go for it right away, before the web gets cluttered with it. Video is getting big and the only way to beat your competition is by getting ahead of the curve. You can easily learn how to create video for the web, how to edit your video and how to make free legal soundtracks for your video from various Web 2.0 resources freely available on the net.

Of course, most of the information given here may sound vaguely familiar. But trying to do all of these by hand and one-by-one is going to cost you something very valuable - time; time you should spend on strategizing and providing new services. You could always hire someone to do these tasks for you but the ideal solution would be to have access to cutting-edge automation software that does all the hard work for you and keeps your marketing strategies running on autopilot.

Popularity: 17% [?]