In my last two articles, “Is Click Bank A Scam?” and “Do You Know The Adwords Secret?“, I covered the basics of how ClickBank works, some of the strategies affiliate marketers use to drive traffic and why some of those methods don’t always work. Today, I’m going to get right down to the nitty-gritty of bringing in that ClickBank cash - choosing the right kind of product. If you were to assess the biggest losers in the ClickBank game, you’ll find that they all have one thing in common. They are promoting the wrong kind of products.

Yes, it’s true that with some products, the market is simply too competitive to even hope to get noticed. Other products are just things that very few people even think about buying. The secret is to find that spot between these two extremes- ideally, the products you promote should fill two important criteria. There should be a demand that exceeds existing supply. Secondly, the market shouldn’t be saturated yet.

Right now, you’re probably thinking, well all I have to do is promote new products then, right? Not necessarily- the first thing to do is check out the ClickBank Marketplace. Choose a category that you like and then select New Products. Now sort these results in order of gravity or popularity- right now, this is your most important factor. But the most popular product doesn’t necessarily mean it will bring you the most money.

The Whole Equation

There are a series of figures that you need to consider when selecting a product. When you select one, you’ll notice that it comes with a list of symbols.

• $/sale is the amount you can earn per sale.
• %/sale is the percentage that the affiliate will receive.
• %/refd is the sales generated by that vendor solely from its ClickBank affiliates
• grav is the gravity or popularity of the product

A promising product should pay you more than $20 and have a minimum percentage of 50%. The ideal gravity threshold is 10- 60. Over 60 means the product is already doing well and the market might be saturated already. However, there have been instances of products ranking higher than 60 while having low market saturation. Less than 10 is a risk, because it says that the product hasn’t been able to prove itself as a seller yet.

Apart from these figures, it’s also important to take a good look at the product and the vendor’s selling page. Deciphering sales letters does take a little practice but soon you’ll be able to spot the winners and the ones you can ignore. Testimonials, benefits and time sensitive offers are all positive aspects you should look out for. Make sure the page is designed well- this doesn’t mean it has to be fancy, just clean and pleasing to the eye. A good, attractive headline is also a good sign.

Popularity: 92% [?]

In this article, I’m going to discuss the importance of AdWords when working with ClickBank. I’m also going to be looking at some popular strategies affiliate marketers use to sell their products. But perhaps most importantly, I’m going to take a look at why some of these strategies work and some don’t.

Let’s start with the basics- first of all, why is AdWords so important to your marketing strategy on ClickBank? Affiliates use AdWords in two very important ways. One, they are used to find out what people are looking for on the Internet. In that way, you can choose to promote a product that people actually want to buy. Secondly, affiliates use these same AdWords to market and promote their products. If your Adwords match the ones people tend to use in the search engines, you can drive a lot of traffic your way.

It used to be pretty easy to use AdWords in affiliate marketing- all you had to do was set up a direct link campaign, put your feet up and cash the checks when they came in. Today, the search engines have made things more difficult. In fact, Google now won’t allow more than one affiliate on the same page. This has simply meant that different strategies are needed to make AdWords and ClickBank work better together.

Choose A Strategy

One of the popular ways to make AdWords work for you is to bid on a specific product name. This approach can be very competitive, especially when you are bidding for a very attractive name that drives enormous amounts of traffic- you could end up in a very aggressive bidding war. The benefit of this kind of strategy is that, it gives you a direct link to traffic that is interested in making a purchase. However, the cost per click for these words could also be high.

Another option is to use keyword lists- this means, consolidate as many keyword phrases as possible and track the sales of each one. This is a very thorough strategy and will put you right on the pulse of what’s hot and what’s not. However, this can be a time-consuming job as well. You’ll probably have to invest in some keyword software to help you along.

Some affiliate marketers create campaigns, which are targeted towards sites that are AdWords enriched. This is probably one of the most difficult strategies of all, since it tells Google which web pages should hold your ads. Another drawback of this method is the click through ratio- this means that if you don’t generate enough sales, you’ll end up paying for the impressions, even though they didn’t translate into clicks.

An effective and relatively easy method to work your way around affiliate bidding wars is to write a review for your product, then offer visitors a gift or bonus if they buy using your link. It’s even better if you can harvest names and email ids, so you can do direct follow-up sales later on.

If these methods still seem too time consuming for you, you can visit CB Affiliate Revenue for a quicker way to start attracting traffic for high-profile products.

Popularity: 28% [?]