This article is going to help you learn all about one of the internet’s best-kept secrets; online press releases. So far, only a select few have known about them and have enjoyed high page rankings, numerous backlinks and lots of traffic, just in a matter of days. Now you can learn about this online marketing tool that will completely change the direction of your e-business.

A press release is promotional but it isn’t an ad. It tells the public about events which might interest them, like the launch of a new product. These releases are distributed to different media outlets- if you’re lucky, the press will feature your release and maybe even interview you. This is a golden advertising opportunity for any kind of business.

But I’m Not Into ‘Big Business’

Prior to the internet, press releases were relegated to big corporations and business- small businesses rarely ever invested in press releases. But the internet changed all that. Now anyone with a business can send out press releases, no matter how big or how small they are.

Online press releases won’t give your e-business a tiny boost. They will have a significant effect on the kind of traffic and page rankings your website gets. Here’s why:

• Ordinary press releases have a short life span- oftentimes, if the company’s name isn’t big, they end up in the trashcan unread. With the internet, a press release literally lives forever. Press releases from years back can still appear on search engines and drive traffic your way
• Online press releases spread all across the world in a matter of minutes. This means that you can start generating international traffic hours after you send out your press release
• All of your press releases can be filed in an extra section of your website. This provides you with more unique content that can be picked up by the search engines

Why It Is Effective

There isn’t one reason why online press releases are such an effective marketing tool- in fact, there are three:

1. Greater reach. No matter how original and unique your articles and content is, they only get picked up by one thing- the search engines. Online press releases also get picked up by the media. Journalists, especially from niche publications, often scan through press releases to find out what the next big buzz will be!
2. Higher ranking with search engines. Press releases have proven to boost a website’s rankings in just a matter of hours. Since they are fresh and unique content, the search engines are especially fond of them!
3. RSS syndication. While ordinary press releases just go to the media, online press releases have the added advantage of going straight to the consumer as well through RSS feeds.

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