Here’s a compilation of all the things you must be wary about in your on-going list building process:

• You’ve got to remember that when a visitor signs up on your list, he or she is doing the same with your competition - and there is nothing you can do about it. Your list will receive email messages from both you and the competition. Over time, they may decide to use the ‘unsubscribe’ option and there’s a good chance it could be with you. Is there anything you can do about that? Yes - one way to stop this from happening is to design your emails so that they are distinctive. Don’t make the mistake of sending the same email twice. It’s also important to be alert about what the competition is doing - and BE different.
• You are probably signed up with several affiliation programs that are good money-earners. You are selling someone else’s products here, and you will obviously be sending traffic to a squeeze page. This is where the traffic will register with the original seller whose products you are promoting. But hey, granted you will earn commission on sales through you; however, what about the contact information of the customer who bought the product? It is the original seller who gets to be in touch with the customers - what about you? Perhaps you have other products you’d like to offer them! So what you do is - send these customers to your own squeeze page first! Let them sign up here for something in return - maybe an ebook or information related to the product. From here, they can move to your affiliate’s squeeze page through your free download or even your autoresponder. When you do this you will also be able to build your lists - and a targeted one at that!
• WOW! So you have a free ebook to give away. There are plenty of free ebooks that you can distribute even if you didn’t write them. But wait - did you notice that this ebook has the name and URL of its author with an optin form where the visitor must register to get actual access to the ebook? What this means is your subscribers will head there directly. What do you do then? You can counter this by getting your potential customers to first opt in to YOUR list before receiving the ebook download link. You can even bundle two or more ebooks that relate to the same topic as a gift for signing up. In fact, better still; get the resale rights of the book, rebrand it with your own opt in form so that everyone is happy.

The important thing is to use list-building methods in such a way that you get the contact info of the visitor and keep them!

Popularity: 18% [?]

You are probably wondering how a well-written article could possibly bring people to your website. But it’s the simplicity of this method that is the most charming. It is based on the fact that most people set out looking for information on the web

You can build huge lists by writing keyword rich articles relevant to your business. These articles can be featured on your website, submitted to article directories and other websites that are continuously looking for good content for their readers.

Articles are a great way to generate high quality focused traffic since they establish you as an expert in your area based on the info you provide. They are also useful for building trust, which is very important in the online marketing world. It is important to write them and use them in the right manner.

Here are tips to ensure that your articles bring in the kind of visitors you can convert to customers:

• At the end of your article provide a resource box with a link to your website. Include a brief message with your optin URL, telling the visitor very briefly about how they will benefit. The reader will be encouraged to visit your website to know more and will be in a receptive mood to sign up. Provide a full link to your website.
• Articles must be original content. You can either write them yourself or have them outsourced. They must stimulate the reader so that they will bookmark you and keep coming back.
• The title of your article must be catchy and include the keywords that your visitors use to find you, making them eager to read on. Something like “One secret strategy that will change the way you make money online” if make money online is your main keyword.
• Here’s a no-brainer, nevertheless very important as it is often overlooked. Check your content for spelling errors and make sure it makes for continuous reading.
• Remember to link the articles on your website to your blog, your ezine, your newsletter, the forums you frequent - as all these will bring focused traffic.
• We’ve already said this - but don’t forget to optimize your articles. This is how search engines will find them and help you get traffic.
• Allow your articles to be republished with the resource box intact - this in turn will bring in traffic from various sources. There are many newsletter and blog publishers who keep looking for good content to reprint.

The beauty of article marketing is that you can use the same article to bring in traffic from different sources.

Popularity: 23% [?]