Are you using keywords that give you excellent returns?

Hopefully you already know that traffic is the secret to Internet success. Keywords are the easiest and the most effective way to attract hordes of traffic to your website. Why? Simple. Search engines crawl through your content and pick up your keywords. So, if you happen to use a popular keyword, you will be listed as often as the word is searched.

Next, how many keywords do you need per website? I’d say roughly 80-100! Your Blog or site is a collection of pages and each page should have a different set of unique keywords. The obvious advantage: each of your pages will be working to pull traffic, instead of just the index page or the “About Us” page doing all the work.

Using multiple keyword phrases will give you more numbers of filtered traffic.
Hint: Including your most relevant keyword or keyword phrase in your title works wonders in getting your pages ranked and listed.

So, what’s the secret behind selecting keywords that pull traffic?

Selecting targeted keywords or keyword phrases is a little tricky because of two things:

• You obviously don’t want to use words that nobody is looking for, unless it is a high-priced specialty item. So you have to devise a way to know what ‘phrases’ people are looking for. For example, using a word like ‘natural Isapgol Fiber’ will not pull many hits. Swap it for something like “Diet supplement for speedy weight loss” and you will see a drastic increase in web traffic. Why? Because that is the phrase people search for.
• You need to keep away from the top 10 generic keywords in your niche. Ranking among the top 10 for the most competitive keyword/keyword phrase in your niche may be impossible. For instance, using a keyword phrase like “Make money online” is highly competitive. It is extremely difficult to feature in the top 10 in this category unless you are doing solid work.

So, you want to select a keyword or phrase that gets a decent slice of traffic without being too competitive. A nice keyword that has low advertiser competition is something worthy of exploitation. This way, the keyword bids for paid searches through search engines like Google could be low.

Experts suggest that you should try to build 8-10 websites around certain keywords and go back to those sites that click. You can use a number of tools like Wordtracker or Google Keyword Selection Tool to find the half a dozen or so keywords to optimize for your webpage.

Type in your keyword in the service of choice. This will give you a list of total number of daily searches. Just multiply the figure with 30 for the average figures for a month. Try this with every tool you have, so you can filter your list down to the choicest few.

After that, it is time to dig deeper to collect a crop of related keywords. You can search for your keywords in Google and Yahoo listings. Then, look for keywords and phrases that your competitors are using in their meta tags and articles.

As you can see, keyword research is an important part of your duties if you want to make money online.

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While keyword optimization plays a vital role in getting you access to those coveted “top positions” in search results, competition analysis is an equally important factor too. Once we know exactly what our competitors are doing, only then can we figure out how to do it better than them! Therefore, the 3-step program to success is:

1. Search for your competitive websites
2. Analyze the competitive websites
3. Surpass your competitive websites

Now that we get the big picture of what we need to do, let us look into the details of each step.

Searching For Your Competition

This step is fairly easy. If you have already read “The #1 Keyword Secret That You Always Wanted To Know“, then you must have already worked out the most competitive keyword phrases in your particular product segment. So you must already be familiar with the list of keyword phrases that seem to be doing the trick for your competitors.

So simply search for those exact keyword phrases on various search engines, and make a list of the top websites displayed in the results. These are your competitors - the ones you have to beat, in order to get their traffic directed towards your website. You have to work your way up, to a position higher than these websites. How? Read on.

Analyzing the Competition

Analyzing the competitive websites in your market segment is probably the most difficult and the most time-consuming part of the process. That’s because you have to go through each of your competitive websites individually, for a whole set parameters, like:

• The design and layout of the site (color scheme, fonts, positioning of important page elements, level of interaction with the users)
• The keyword combinations on which the site pages have been optimized
• The content of the top ranking pages, and the positioning and density of keyword phrases in those pages
• Finding and analyzing the link partners of your competitive websites (how high they rank, the kind of content on their pages, their traffic, what kind of content pages on your competitive websites are they linking to)
• The product range of your competition, and the ways they have used to encourage their visitors to take action and become customers

As you can see, this is a mammoth task, requiring several man-hours of hard work per website you analyze.

Surpassing Your Competition

Once you have completed this process however, that’s when you reach the stage where you can actually work out ways to make your website better than your competitors in all respects mentioned above.

However, time is a crucial factor here. In today’s dynamic world, statistics tend to become “outdated” at the drop of a hat! So if it’s going to take you weeks, or even months, to go through the research and analysis of your competition, by the time you have worked out any substantial improvement methods for your own website, they would have made improvements in their websites too. You don’t expect them to be sitting idle, do you?

So the whole purpose of doing this elaborate research and analysis on your competition stands defeated if you cannot take advantage of their weaknesses right now! You have worked out what seems to be working for them and where they lack. So if you can act faster than them, and exploit their areas of weakness immediately, you can beat them at their own game.

Well then, is there any quicker method of doing the competition analysis? As a matter of fact, there is. There is a way to automate the entire process of competition research, analysis and implementation of improvements. Find out how you can do this with SEO Equalizer right now.

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As we all have well understood by now that traffic means business and business translates to profits, then the most important step in promoting our business becomes finding ways to bring in more traffic to our website.

We have already been through the strategies for optimization of our web pages for the most highly searched keyword phrases related to our products. We have also been through ways in which we can find and dominate our competitive websites. What next?

What Attracts Traffic?

That’s the question we need to ask now - what kind of information are the internet surfers looking for? Most surfers are browsing the net for pages that contain how to information or where to find something it! In other words, they are looking for free resources!

For example, if your website is about pet food, your visitors may also be interested in pet accessories or kennels. On the other hand, people who do a search for pet accessories may also be interested in re-stocking their pet food at the same time! This creates a valuable possibility for you to attract more traffic to your website.

If you have well built link directories on your website (to related products, though, and not your immediate competitors) then your website actually becomes a useful resource for your visitors. It finds a place in their bookmark list, which means direct one-way links to your website! With well-maintained link directory pages, you can attract as much as 15% of your traffic per day through these repeat visitors!

Not only that, it also gives you a chance to get reciprocal links from these websites. Once you put the link of a related quality website in your directory, and then send them an email asking for a reciprocal link, your chances of having your request accepted increases many times over! When these webmasters visit your well maintained link directory page, they are more than willing to share links with you!

The result is that you get added traffic from their visitors too, who may be interested in buying your products or services. And, if a visitor directly lands on one of the directory pages on your website, looking for pet accessories say, he may stop to buy some pet food from you too! So it’s a total win-win situation for you! These directory pages will obviously get a high search position if they are linked to related high-quality websites.

Time Consuming Process

Well, you will need to spend considerable amount of time and effort in finding good quality websites, visiting them, adding them to your directory and then sending each one of them customized email request for link partnership!

Moreover, you will also need to maintain the directory pages properly, with proper page titles and URLs. In other words, you will have to make sure those directory pages are search engine optimized, so that people actually land on them.

Besides, you don’t want those webmasters to see a haphazard, free-for-all, poorly organized link page. You will need to organize the links on the page into proper categories and labels, so that both the webmasters as well as the search engines love the page, and of course, your visitors too!

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One of the best tips to getting more money out of your website lies in the website itself. Many AdSense-enabled websites only generate a small amount of income because the website only has a few pages. Consider this. Suppose you have a website that has about 10 pages; chances are that you aren’t generating that much money. Now take your website and divide it into five sections and work towards adding more pages to each section. If you can add 300 pages of content to each section, that’s 1, 500 pages! With a few simple promotion tactics, you can start generating $30 a day from a single section. Compare that to the measly amount you get with a 10-page website.

Choosing Sides

An important thing to keep in mind is to make sure your website is divided into relevant sections. Most of them should deal with subjects pertaining to popular AdSense keywords or tools that people like to use. Let’s take a look at some of the sections you could incorporate into your website.

• Use a search page as your home page. It’s a useful section to have because a search page is something everyone uses. Many people click the AdSense ads that appear on search engines.
• Add a shopping section. Lots of people use the internet to shop online and to find information on buying something as small as a pair of shoes or as big as a house. Having a section dedicated solely to shopping is a great way to generate AdSense revenue.
• Computers are another useful section to have. A majority of computer users today don’t have much technical know-how. When it comes to virus issues, upgrading problems or just questions about new computer models, most people look to the internet to find more information. This is a perfect way to generate AdSense income with relevant computer ads.
• Have a finance section. This is a particularly hot topic- people are always searching for ways to either improve their credit, get out of debt or for new ways to invest. Coherent content and AdSense ads relating to credit and finance can result in some serious earnings for you.
• Other popular sections you can consider are cars, diets, loans, health and travel.

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If you’re just starting out in the AdSense money-making business, you might wonder what all the talk about website optimization is about. It has definitely created a buzz with e-businesses all across cyberspace- but what is this hullabaloo about? Why is website optimization so important?

To understand, first think of your website as an ordinary store on a street. Now imagine that you are surrounded by millions of other stores, just like yours. If you don’t advertise your presence and drive traffic to your store, nobody will even know you exist. This is precisely what website optimization does- it makes your website visible on the ‘online street’ and brings potential customers your way.

The Tricky Part

Because of the nature of internet, there is a variety of web optimization tools that you need to use to drive traffic to your website. This is where things get a little tricky- if you use these tools aggressively, your site will be labeled as spam. This could lead to blacklisting by search engines, which is the primary way to drive traffic to your website. Blacklisting is the worst thing that could happen to a website and has led to the end of many e-businesses.

Hence, it’s essential to use web optimization to its maximum abilities but without overstepping the rules. Here are some tips to get the most effective website optimization for your site.

• Make sure that your content is rich in popular AdSense keywords. At the same time ensure that the content is coherent- if a potential customer can’t make sense of your site, he will leave pretty quickly.
• Also remember that the more pages of keyword-rich content you have, the higher your page-ranking will be with the search engines. Make sure that these pages all link to each other and are optimized with the appropriate tags.
• Add meta-tags to your site, like this.
  META NAME=”description” CONTENT=”xxxDescriptionxxx”
  META NAME=”keywords” CONTENT=”xxxxx, xxxxx, xxxxxx”
  META NAME=”robots” CONTENT=”FOLLOW,INDEX”
  In the ‘ xxxDescriptionxxx’ area, give a brief description of your website. In the ‘ xxxxx, xxxxx, xxxxxx’ place your keywords or phrases. For example, if your website is about ‘credit’, then enter words like ‘credit’, ‘debt repair’ make sure that you separate the words with commas.
• Include some auto-updating material on your website. This could be something as simple as a quote which changes every day, current news headlines or weather updates.

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You can make article writing a key to topping the search engine Google. The key factors that determine the rankings in a search engine are:

• Whether it is optimized for keywords
• The number of links back to your site from other sites

The success you achieve depends on the above two factors.

Tips On Article Writing

• Share your domain knowledge
• Write an article of general interest concerning your domain knowledge. For example, if you are a doctor, you may write an article on, say “How to prevent cold.” You can be sure of instant traffic. Draw inspiration from your skill set. It is a powerful source for you to draw inspiration from.
• Leverage your hobby - Write an article on your favorite hobby. Article writing on subjects like photography, cooking, music, to name a few, draw popular attention.
• Article writing needs to be kept short - A four hundred word article is just about perfect. If a longer article is a must, keep it around 1500 words. Just ensure that the article has sustained reader interest.
• Focus on keywords - This aspect cannot be overstated. You need to optimize your article for keywords. Let your keywords turn into links back to your site. Include keywords in the headline, at the beginning of the article and a number of times in the main body of the text. This is a powerful mantra for article writing success.
• Submission of article - A good search engine will help you in finding sites to submit your article. Select a site most suited to your article subject and a one having a large number of subscribers.

On Publishing Your Article

• Who will publish my article? - Quite a few sites will lap up your article if it is well written. Informative and helpful articles generate a lot of interest. A prewritten article, having a good record of accomplishment of recognition, is a good bet. As an example, an article already published in a journal will have good readership from the right audience.
• Feedback from the publisher - Ensure that you get a feedback from your publisher once the article is published. Ask the publisher to notify you. You can set up a Google Alert. You will be notified the moment your URL is published. Take care to keep your link functioning.

Your Ranking

You will need to wait before you see results. Search engines do not update their index pages frequently. They may even do it once every two months. Even 100 inbound links may not make much of an impact on your ranking. Maintain a sustained interest in article writing. You will see results soon.

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SEO helps to optimize keywords for your site. Many hours of hard work go into this process. You pick keywords and phrases, select some, discard others and so the process carries on and on till you zero down on the best keywords for your website. For this procedure, you employ the best keyword research tools and Viola! you have an exclusive marketing strategy at hand.

The Best Keyword Research Tools - Types

Though there are many keyword research tools, some are the best of the best. Let us see the best keyword research tools, know how they work and learn their key features:p>

• Trellian’s Keyword Discovery Tool: This keyword tool is considered good for keyword discovery. It captures data such as frequency of searchers, searches of exact keywords and key phrases, related key phrase searches, keyword density analysis, misspellings as well as seasonal trends, from more than 180 search engines. It is comprehensive, and has a database consisting of approx 30 billion searches in the last 12 months.
• SearchStatus: This is also one of the best keyword research tools. Developed by Quirk’s CEO, Craig Raw himself, it fulfills the specialized needs of search engine marketers. Also a toolbar extension, it assists you in your endeavor to know how other websites are performing. It is all the more wonderful, as it is an open-source product that requires no licensing fees. Now isn’t that awesome?

• SEO for Firefox: Although one of the relatively new best keyword research tools, this tool is getting popular by the day. It has an exclusive design that helps you add more data to Yahoo and Google! It gives you a complete picture of the marketing scenario online and the marketing strategies that are being used, by providing to you marketing data points and important SEO information. The negative point of this tool is that it uses a large bandwidth, though that is nothing that you cannot handle if you show some care.
• Digital Point’s Keyword Suggestion Tool: This tool is free. Counted one among the best keyword research tools, this tool displays results from Wordtracker as well as from Overture to help you to find the most commonly searched for keywords and keyphrases.
• Wordtracker: Also one among the best keyword research tools, an old timer in the field, it searches only meta-search engines. Wordtracker is excellent not only for its massive database of the most searched-for keywords, but it also has the ability to show you the related key phrases that you have given a miss. This keyword research tool is an organized one as well as it records the number of per day per keyword searches, keywords in competition with each other and much more in a tabulated form.

These are some of the keyword research tools at your disposal. Some even offer a free trial period, so take the best pick.

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